Xia Siyu and Bo Yan, although they earn a lot, Bo Yan has made several films in recent years that were produced by his own company. Not only did he not take any pay, but he also invested himself, and yet they have not been successfully released.
Although "Sunrise" passed the review, without money for marketing, even if they secured the best slot for the Spring Festival, they couldn't secure showtimes. No showtimes in theaters are equivalent to death. Even if your movie is fantastic, if distribution is poor, what can you do if audiences want to watch it but there are no screenings? Although there is still some time before the Spring Festival slot, it's almost time for the theaters to schedule. Bo Yan must prepare early. Without money, they can't do marketing, and so far, the marketing of the film relies entirely on him and Xia Siyu. The popularity of the two of them accounts for more than half of the film's marketing expenses.
