"You know that the first production our company made was an adaptation from a game IP, and it was through the success of that drama that we gradually evolved from a small company to our current scale." She changed her tone, expressing regret, "If the novel you provided was an ancient fantasy, we might have further discussions. But what you gave us is a modern novel, moreover, it's a school-based unrequited love story. The plot of the novel is impeccable and indeed very interesting. However, such themes are not popular in the market! The hottest in the current TV drama market are costume dramas, occupying 64% of TV drama market share. Next comes modern dramas, among which spy and period dramas account for about 20%. School dramas nearly only make up about 1 to 2%."
"Such a low market share means that its rate of return might be just as low! Another drawback is associated with the novel IP itself—readers!"