Thursday, April 29th. While Theo and his friends were off on their holiday, venturing through the majestic and rugged terrain of the Heartwood Mountains, the rest of the nation was experiencing a different kind of exhilaration. The public's fervent anticipation for the *Sword Art Online* (SAO) anime had reached an unprecedented zenith. This surge in excitement was largely fueled by the meticulously orchestrated marketing campaigns, spearheaded by both the Chrome Channel and the renowned Tokyo Studios.