(Anti-theft, post in the evening.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years has been evident to the public. The way games are promoted is no longer confined to rigid publicity modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and improve performance to keep up with the rapid development of the times. Diversification strategy precisely caters to the planning needs and development goals within the game industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode of enterprise development, is also applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
