(Anti-theft, will release at the time.) Abstract: Accompanied by technological advancements and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The propagation method of games is no longer restricted to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, gaming companies need to continuously integrate resources, innovate, iterate, and improve performance with the rapid development of the times. Diversification strategy precisely meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode of enterprise development, is equally applicable to gaming companies. This paper elucidates the impact of diversification strategy on game companies' performance using Sanqi Mutual Entertainment Company as an example.
