(Anti-theft, will be sent later.) Abstract: Along with the progress of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been widely recognized. The dissemination of games is no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate updates, and improve performance with the rapid development of the times. The diversification strategy seamlessly aligns with the planning demands and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred model for enterprise development, is equally applicable to game companies. This paper elucidates the impact of the diversification strategy on the performance of game companies using Sanqi Mutual Entertainment Company as a case study.
