(Anti-theft, to be published later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been witnessed by the nation. The methods of game dissemination are no longer confined to rigid promotional models, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and upgrade their performance with the rapid development of the times. The diversification strategy aptly meets the planning needs and developmental goals within the gaming industry. In the context of economic globalization, diversification strategy, as the preferred mode of corporate development, equally applies to game companies. This paper exemplifies the impact of diversification strategy on the performance of game companies using Sanqi Mutual Entertainment Company as a case study.
