(Anti-theft, to be released later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years is evident to the nation. The dissemination of games is no longer confined to rigid promotional methods; the influence of games has gradually expanded into all aspects of life. Game companies, in response, must continuously integrate resources, innovate and iterate, and enhance performance to keep pace with rapid development. Diversification strategy perfectly meets the planning needs and development goals within the game industry. Under the backdrop of economic globalization, diversification strategy, as the preferred mode for enterprise development, is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
