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(Anti-theft, will be posted later.) Abstract: With the advancement of technology and the pervasive model of intelligent networks, the rise of the gaming industry in recent years is evident to all. The method of disseminating games is no longer confined to rigid promotional models, and their influence is gradually expanding to all aspects of life. Accordingly, game companies need to continually integrate resources, innovate, and improve performance in line with the rapid development of the times. A diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, a diversification strategy, as a preferred model for corporate development, is equally applicable to game companies. This paper, using Sanqi Mutual Entertainment Company as an example, illustrates the impact of diversification strategies on the performance of game companies.
