(Anti-theft, will be posted later.) Abstract: Along with technological advancements and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to all citizens. The method of game dissemination is no longer restricted to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continually integrate resources, innovate, update, and improve performance in accordance with the rapid development of the times. Diversification strategy perfectly caters to the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, diversification strategy, as a preferred mode for corporate development, is equally applicable to game companies. This paper explains the impact of diversification strategy on the performance of game companies using Sanqi Mutual Entertainment Company as an example.
