Chapter 808 - Chapter 740: The Impact of Diversification Strategy on Game Company Performance—A Case Study of 37 Interactive Entertainment

(Anti-theft, will be released in due course.) Abstract: With technological advancements and the coverage of smart networks, the rise of the gaming industry in recent years is evident to the populace. The dissemination of games is no longer confined to stereotypical promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and update to improve performance amidst the rapid development of the era. Diversification strategy precisely meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred model for enterprise development, is also applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.