Chapter 803 - Chapter 735

(To be updated for anti-theft purposes.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years has been evident to the public. The mode of game dissemination is no longer confined to rigid promotional methods, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies must integrate resources continuously, innovate and iterate, and improve performance to keep up with the fast-paced development of the times. A diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Amidst the backdrop of economic globalization, diversification strategy serves as a prime development mode applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to elucidate the effect of diversification strategy on the performance of game companies.