Although it's an alliance, they cannot let their Land of Faith diminish. Fang Jie has only one way to acquire territory, which is to seize it from others. This is also the approach most deities take upon arriving at the Gods Continent.
There's another method, which is to select a piece of wasteland and then relocate people there from elsewhere.
These are his people, so they can directly form his faith.
However, hardly anyone does this because the cost is too high. Isn't it better to raise these believers elsewhere rather than sending them to such a place?
Fang Jie took some time to feel it and found that the Gods Continent had been tampered with by the gods.
This place, although the plane is vast and the rules themselves are well refined, actually cannot nurture gods, let alone achieve silver level through cultivation on its own.
The longer the existence, the more difficult it is to reach this level.