Elise Don's collaboration with a fast-fashion brand swiftly secured the New Year's cover of Elle Europe.
Three models with black, white, and yellow skin tones, wearing the same fleece coat, coldly huddled together, exuding both warmth and pride. This cover was released specifically to coincide with the Chinese Lunar New Year.
Both the magazine and the clothes sold out simultaneously.
Elise Don's name became frequently mentioned online.
Has she become a sensation?
Elise Don felt no sense of relief; she was well aware of the fickle nature of the fashion industry—when you're hot, they praise you to the skies, leech off your fame, but if you go two seasons without a hit, you quickly become a has-been, called an overrated designer.
The same goes for flattery and abandonment.
