That's right, it's the power of discourse!
Discourse power means you have a loyal and fixed fan base that agrees with your worldviews and logical behaviors, and is willing to support you.
Those so-called media idols use discourse power to reap profits, but Joe Ga doesn't need that money. What he needs is for enough people to listen and support him when he speaks.
The so-called democracy of neoliberalism has given Boss Joe the chance to rebel within the rules!
As long as Boss Joe operates within the rules, when P.B has enough hard power to establish itself in Africa and the Middle East, with sufficient discourse power, he can stand up to any non-major powers.
In countries where P.B. does business, unless the local government is overthrown, they won't oppose P.B.
For countries irrelevant to P.B., what harm can you do to me by chattering a bit?
I'm not relying on you to eat!
Boss Joe is afraid of being labeled as 'politically incorrect' and then facing comprehensive sanctions!
