Yang Chuxia said to Ye Zi'an, "I told you, this pricing is wrong. The clientele for fur is the nobility, and you can't sell cheap to them, or no one will buy. These people care about face; if they buy something cheap, they'll feel embarrassed."
"Just look at how much wool is sold, and you'll see. Not many nobles come, otherwise the bestsellers would be fox and deer pelts. Wool is long and warm in winter, but it's not as prestigious as fox fur. Regular wealthy families care more about warmth and comfort, not about prestige."
After a pause, Yang Chuxia continued, "This is fine too; selling less won't mean too much of a loss. People should match their status with their position. A businessman needs the cunning and shrewdness of a merchant. A General needs the righteous integrity and strict discipline of a soldier."
