The success of *King* gave everyone at Tencent an illusion — the horse-racing strategy is the ultimate way forward, far superior to Alibaba's centralized model.
Thus, the Interactive Entertainment Group (IEG) began replicating this path.
They acquired four of the top five game livestreaming companies in the market and attempted to secure Xingyu in their grasp to fully integrate the entire industry chain.
Did Li Chaohui fail to reach an agreement with Su Huai only due to pricing issues?
No, pricing was just one aspect; he wanted more shares as well.
Su Huai could have offered a discount in exchange for Tencent's resources, but there was no way he would agree to give Tencent 30% or more equity — that was the real point of contention.
Today, Ma spent his time emphasizing how optimistic he was about Xingyu. At its core, though, it wasn't about negotiating price but demonstrating his sincerity toward deep cooperation.
