A few days ago, on January 14, 2000, the Mavericks changed hands. The famous internet entrepreneur Mark Cuban purchased the Dallas Mavericks for 285 million US Dollars, becoming the new owner of the team.
This marks a new trend in NBA capital at the end of the 90s—the new money from internet enterprises is gradually replacing the old money from traditional industries, entering the sports money game.
Moreover, Cuban is different from many past NBA owners who stayed behind the scenes; as a new capitalist, he loves to be in the spotlight.
He has no interest in the suit-and-tie image of old money and, like many IT tycoons, prefers wearing simple jeans, T-shirts, and shirts, sitting courtside like an average fan to watch the game rather than hiding in high VIP boxes smoking cigars and drinking red wine.
Tonight, for the game against the Portland Trail Blazers, Cuban sat courtside behind the Dallas Mavericks' bench to watch the game.
