Although the flagship model combines the four British brands of Bentley, Aston Martin, Jaguar and Land Rover into the British Motor Group, how to truly integrate these brands is the biggest problem facing the British Motor Group at this time.
To this end, Barron recruited Van der Hauke, who has extensive experience in the automotive field, to serve as CEO of the British Automobile Group.
The first challenge Vandal needs to face is to reshape the development positioning of each brand under the British Automobile Group and complete the production and supply chain system of these brands to reduce the waste of resources in these processes.
The first is Bentley. There is no doubt that all the brands owned by the British Group at this time can be called luxury car brands, but among these brands, Bentley is the top luxury car brand.
Why did Volkswagen Group want to buy Rolls-Royce and Bentley? Because these two brands can be said to be the ceiling of global luxury car brands...
In the original time and space, Volkswagen got Bentley, BMW got Rolls-Royce, and Daimler (Mercedes-Benz), the last of the three major German automakers, had no choice but to revive the Maybach brand to compete with Bentley and Rolls-Royce.
Therefore, Bentley's positioning in the British Automobile Group is the luxury car among luxury cars, and it will continue to compete with Rolls-Royce.
It is worth mentioning that when it comes to Rolls-Royce, it seems to give people the impression that this is the official brand of the British royal family - this is not bad, because the cars used by the British royal family have always been produced at the Crewe factory of Rolls-Royce.
But after Rolls-Royce and Bentley were acquired by BMW and Volkswagen respectively, BMW got the Rolls-Royce brand, while the original Rolls-Royce Bentley production plant, the Crewe plant, was owned by the Bentley brand.
Therefore, since 2002, Bentley has replaced Rolls-Royce as the only designated car brand for the British royal family, and has become the car for the Queen's 50th anniversary of her accession to the throne.
This can also be utilized by Bentley in the future competition with Rolls-Royce, the top luxury car brand.
What Baron required was that Bentley launch a new flagship model in the shortest possible time to replace their current flagship model, the Bentley Ardennes.
The reason is not complicated. The Bentley Arnage is the flagship model of Bentley Motors' four-door luxury sedan. It was launched at Le Mans on April 26, 1998. Its name comes from the famous corner "Arnage" on the Le Mans circuit.
At the same time, the Bentley Arnage is a derivative model of the Rolls-Royce Silver Angel, sharing the same platform and exterior design.
This story begins when Bentley was acquired by Rolls-Royce.
In fact, in the beginning, the creation of the Bentley brand was the result of its founder's pursuit of performance and speed. The original Bentley car once broke many speed race records. However, after its mass-produced car was launched, because the price was too high and the sales were not ideal, coupled with the economic crisis at the time, it incurred huge losses and debts, and was reluctantly acquired by Rolls-Royce.
After Rolls-Royce acquired Bentley, almost all the models launched by Bentley were copies of certain Rolls-Royce models. It can be said that except for the logo and the engine cover, everything else is exactly the same. However, the same Bentley model is priced lower than the same Rolls-Royce model...
This gives people the feeling that Bentley is not as high-end as Rolls-Royce.
If Bentley wants to compete with Rolls-Royce, it needs to make changes. The first thing is to abandon the appearance style that is almost the same as Rolls-Royce and return to Bentley's fine tradition and passionate pursuit of power and speed.
In this way, Bentley's new flagship model, which was originally scheduled to be launched in 2010 and is also named after the legendary curve of the Le Mans circuit in France - the Bentley Mulsanne, will be launched ahead of schedule.
According to Barron's requirements, the new flagship Bentley Mulsanne must be majestic and have the most powerful power.
He required that the luxury extended model of Mulsanne must be more than 6 meters long and use a W12 engine. The luxury version would be purely handmade and would become the car of the royal family and himself.
In addition, in terms of coupes and SUVs, Bentley will continue to launch their main models, such as the Continental and Bentayga...
Barron will not allow Bentley to lower its price again, just as he said to Vandal:
"As long as Bentley still belongs to me, it will not be allowed to have a model priced below 500,000 pounds!"
If the British car group's brands were ranked according to their luxury, they would definitely be Bentley, Aston Martin and Jaguar/Land Rover.
Aston Martin will still focus on supercars, but will also launch SUV models that compete with Porsche's Cayenne - unlike young people who like supercars, many middle-aged wealthy people prefer SUVs, and Aston Martin should also get involved in this market.
Especially in the Chinese market, just look at how well the Cayenne sells and you will know how big this market is.
As for Jaguar and Land Rover, they will also be brands comparable to Mercedes-Benz, BMW and Audi. The difference is that in the future Jaguar will mainly launch sedan models, while Land Rover will mainly launch SUVs.
After the new models of these brands of the British Motor Group are launched, Barron's own fleet will also be completely replaced with its own brands and he will personally "advertise" for these brands.
By then, his own car will definitely be a luxurious extended version of Bentley Mulsanne, and the bodyguards in front and behind will be a group of Land Rover Defenders.
…
"Your Highness, we are about to dock."
This time, accompanying Barron on the maiden voyage of "Caesar" was Rosie Huntington, the little model he had originally chosen on Neverland.
But now, with the support of His Royal Highness the Duke Barron, Rosie Huntington is no longer the timid little model she used to be. After obtaining many resources, she has already made her mark in the modeling circle.
Originally, she had the opportunity to attend the Victoria's Secret Annual Conference, but she sensibly declined the opportunity - she knew very well that her Duke had no strange hobbies when it came to women, and he would not like his women to show up too much, let alone expose other parts of their bodies...
Anyway, she already holds shares in some of the largest modeling agencies in the UK, so there is no need for her to care so much about opportunities like Victoria's Secret like those models do. Her life now is better and more comfortable than those supermodels.
Sure enough, after hearing Rosie's words, Barron was able to see the port in the distance from the window of the room.
This time when he came to France, he also planned to meet with Ashley Webb to learn about the acquisition of Hermès shares.