Barron certainly doesn't mind opening a "back door" for the royal family. On the morning of June 28, a special person can deliver the Mate 1 phones they have reserved to Prince William and other members. They use Meta 1 phones in public, which is an indirect advertisement for Honor Electronics.
Yes, Honor Meta 1 will go on sale at 12 noon on June 28, one day earlier than iPhone 1 - because this day is Thursday, a working day, so the choice of 12 noon is also to allow those office workers to come and buy it during lunch time.
Because some users have already pre-ordered in advance, there will be two windows on the day of sale, one of which is specifically for users who participate in the pre-sale. They only need to use their reserved ID cards to take the new phone directly.
In addition, Honor Electronics' cooperative operators will also provide users with new card or package conversion services in their experience stores.
Even though we know that in the original time and space, people had to queue up on the day of selling mobile phones, which generally started with the iPhone 1, and that Honor Electronics also provided more sales channels, including operator outlets and mobile phone chain stores, in addition to experience stores, long queues still formed outside the doors of the eight Honor experience stores around the world on the day of sale. The earliest people even started waiting at the door of the experience store before six in the morning...
Compared with the mobile phones at that time, to be honest, the price of the Mate 1 phone at $568 is still relatively high, which will inevitably affect the sales of the Mate 1 to a certain extent.
In the original time and space, the initial price of the 8GB version of the iPhone 1 was close to $600, which was also the reason why it did not enter the mainstream vision in the early stage.
So Apple later adjusted its strategy. Two months later, Apple lowered the price of the iPhone 1 to $400, which helped its sales to a certain extent.
But it was not until 2008 when Apple sold the iPhone 3G for $200 and it was compatible with the faster 3G network that the phone really became popular. It took only five months for Apple to sell 10 million iPhone 3Gs worldwide!
In addition, it should be understood that the prices of both iPhone 1 and Mate 1 are the prices of the corresponding two-year package contracts of operators. If it is a non-contract phone in markets such as China, the price is even higher...
Take the 4GB version of iPhone 1 as an example. This phone costs $499. The material cost alone, that is, the price of the components that make up this phone, accounts for about 46% of its price. This proportion is also the highest among all Apple phone models. Of course, as the first mobile phone product that has just been launched, this is understandable if you consider that its supply chain has just been established and the production scale is not that large, and it needs to establish a brand image.
The cost of Mate 1 is not much different from that of iPhone, but its advantage is that it is manufactured and assembled in the production base of China, so this part of the cost will be lower.
Therefore, even if the price of Mate 1 is slightly lower than that of iPhone 1, its profit is still enough to support its lower price. Even if the price is reduced to 400 US dollars, considering the scale effect and the improvement of production line proficiency, they can still make a profit.
However, the newly released Meta 1 still chooses to price closely to Apple's iPhone 1, just to establish the image of "Honor brand phones and Apple's phones are of the same grade" to consumers from the very beginning.
In the original time and space, Xiaomi mobile phones initially focused on "cost-effectiveness". Later, in order to launch its high-end models, it spent a lot of effort, but still did not succeed completely...
Therefore, at the beginning of this epoch-making smartphone, the Honor brand must firmly establish its brand image.
As for the low-end mobile phone market, they can completely launch other brands, such as the Dopod brand they used in the Chinese market before.
350,000 units!
This is the sales volume of Honor Mate 1 in the first weekend. If the initial pre-sale of 50,000 units is removed, the sales volume of Honor Mate 1 from June 28 to July 1 is nearly 300,000 units. Apple's iPhone 1 sold 270,000 units in its first weekend.
It seems that Honor Mate 1's first weekend sales are higher than Apple's iPhone 1...
But considering that Honor Mate 1 was sold one day earlier this week and its sales range is larger than Apple's - Honor Mate 1 was launched simultaneously in Asia, North America and Europe, while iPhone 1 was only launched in North America and Europe - then Apple still has its brand advantage over Honor Electronics.
However, this has already made Honor Electronics very happy, which can already show that Mate 1 has been a success. At present, there are not many products left from their previous accumulation. Honor Electronics' production base in China has expanded the assembly production line and is producing Mate 1 phones at full speed.
It can be said that Jobs had a complicated mood for Honor Mate 1. In fact, when Mate 1 was launched, he sent technicians to test the phone - of course he couldn't go in person, which would provide the other party with material for hype.
After the Mate 1 was released, Apple got the phone and disassembled it as soon as possible.
The final result is that Honor Electronics really has no leverage in terms of patent technology. Even some aspects of hardware and Android system can inspire Apple...
It can be said that Honor Electronics and Apple are "allies" in the same camp in the fight against those very powerful feature phone brands at that time.
But Jobs, who believes that touch-screen smartphones are destined to be the future, also understands that Honor Electronics is likely to be one of their biggest competitors in the future.
The emergence of Honor Electronics has not only expanded the user base of current touch-screen smartphones, but also diverted Apple's attention.
Originally, in the past two years, the first users of smartphones that accepted full touch-screen control were all focused on Apple.
But now, they have another choice.
After the success of Mate 1, Honor Electronics has not had time to celebrate. They still have a lot of work to do next.
In addition to consolidating its supply chain system and increasing the production scale of Mate phones, they have also started the research and development of new products.
In addition to launching the 16GB version of Mate 1 in the second half of this year, Honor Electronics will further launch the Mate 1C mobile phone in the second half of the year. As a "simplified version" of Meta 1, Meta 1C will reduce the price to occupy more market share.
In addition, the next generation Mate 2 mobile phone supporting 3G network will also be launched at the beginning of next year and is now under intensive research and development.
It can be said that the success of Meta 1 mobile phone has strengthened the confidence of Honor Electronics. Not only will it expand the scale of its R&D center in Shanghai, but it will also invest more funds to expand its production base and expand the upstream supply chain, and support more related suppliers to upgrade their technology to meet its development needs.