"Night at the Museum" was not well received by professional film critics, purely because of the audience of the work.
Therefore, Nanaya will not relax his vigilance towards this movie just because of its low reviews.
Any form of work will inevitably have to compromise on content once the audience is expanded to all ages.
It's just like how Disney's works always have singing and dancing to cater to children.
Washimine also showed this very clearly in the game.
Because the game is too much about appealing to all ages, Washimine's game consoles have always been called women and children's machines, and have been ridiculed by some veteran players.
In fact, Nanaya also thought so in his previous life. Although he was a typical Nintendo fan, he always felt angry at Nintendo's overly all-ages approach.
However, after careful contact with Washimine in this life, he found that this group of people are really suitable for making these games for all ages.
Although this strategy of popularizing games cannot be said to be very excellent, it is the most suitable strategy for game designers like Washimine.
It is a blessing for players to have such a group of game makers who are always full of childlike fun.
Of course, this also has a lot to do with the fact that Washimine and his group of designers made the R-rated "Goblins Slayer" game a mess.
At the beginning, Nanaya proposed that Washimine make an R-rated "Goblins Slayer" Musou-style game.
Washimine did as he was told, but the finished product was far from satisfactory.
Although the reviews among movie fans are pretty good, if measured against the super IP of the gaming industry, "The Saint and the Brave", its reputation is really a bit ruined.
This incident made Nanaya understand one thing, that is, you are not good at something.
Even for game-making geniuses like Washimine, it is difficult to make a satisfying game if they encounter unsuitable subject matter.
If Nanaya were asked to shoot a children's movie like "Night at the Museum", he would probably make a mess of it.
But this is not a reason for Nanaya to belittle "Night at the Museum". As a non-adapted movie that was able to be filmed into a third part in the previous life, the "Night at the Museum" series definitely has its merits.
The big Hollywood companies are all stingy. They will never invest money in any big production if it doesn't make money.
Therefore, Nanaya attaches great importance to its rival "Night at the Museum".
"In the family market, I don't think we can compete with Night at the Museum. I think in terms of publicity..."
"That's not necessarily true."
Shion picked up her cell phone that had been placed beside the bed, on which there was an unread email from the publicity department.
"What's wrong?"
Shion did not answer Nanaya's question. After quickly browsing the email, she called Iioka directly and started asking about the actual box office data.
Having followed Nanaya in the film and television industry for so many years, she certainly knew that as long as newspaper reviews did not trigger a large-scale collapse, it would be enough.
No matter how highly the critics praise a film, it is all false for a commercial film. The box office data is the most real market reaction.
"The first round of box office data is out."
After Shion hung up the phone, he said to Nanaya, "Iron Man grossed $43.95 million, and Night at the Museum grossed $13.45 million. I really want to see the faces of Fox executives. It seems like they have never beaten us so far."
"Don't relax, we are taking advantage of the comic adaptation."
Nanaya remembered that in his previous life, the box office curve of "Night at the Museum" showed a rare increase in the second week.
Although there is the advantage of the Christmas holiday, the commercial potential of the film itself cannot be denied.
"The fact that an original IP can get $13 million also proves the strength of the other party."
Nanaya originally wanted to remind Shion not to underestimate the enemy, but after hearing this, Shion's big eyes flashed.
"Speaking of this, according to the feedback from the survey company, there were many cases of people buying tickets but not entering the Night at the Museum in major cities."
"Oh? Someone asked for the box office? Is Ben Stiller so rich?"
Nanaya certainly understood the meaning of Shion's words. This practice of spending money to boost box office sales has never stopped in any film market.
The traffic star who had caused trouble for Nanaya had done the same thing.
Generally speaking, theater chains and distribution companies also condone the practice of boosting box office sales. Whose money is it not?
As long as you get the real money, what does it matter whether people enter the market in the end?
Of course, this kind of thing cannot be done too much, otherwise it will cause big problems with the ghost field.
But in Nanaya's impression, Ben Stiller is not a particularly rich person, and spending money to buy box office is not his style.
Shion tapped her chin and said, "It probably wasn't him. Iioka said it seemed like Fox did it himself."
"Tsk, if you can't afford it, don't play."
Nanaya spat.
But that's where the matter ends. The issue of box office support is not suitable to be discussed openly.
The chain of interests involved is too huge, and neither he nor Washimine is suitable to be the one to expose the blame.
After all, countless actors are doing this kind of thing, but this time it was Fox who did it himself.
As long as the box office of "Iron Man" does not move to "Night at the Museum", Nanaya will turn a blind eye.
Anyway, it is the old fox's own money that is being spent. The more money they invest in this, the more difficult it will be for the "Night at the Museum" project to make a profit.
If this old fox had the guts to buy $100 million at the box office, News Corporation would probably have sold Fox in advance.
However, before selling it, the media tycoon Murdoch would probably hang a group of Fox executives on the exterior glass of the Fox Building.
"By the way, regarding the family market you just mentioned." Shion handed the phone to Nanaya, "Our market researchers found that Iron Man is not without a family market."
"Soul of Steel?"
Although he has lived two lifetimes, Nanaya also grew up from a child.
Of course he knew that every boy had his own soul of steel in his heart.
Gundam, EVA, Transformers, Iron Man, Pacific Rim...even various mecha girls including KanColle.
Boys always have a favorite robot image and are willing to pay for it.
"Let's try their plan. There's no harm in it."
Nanaya shrugged and replied, "How about ABC TV? They have a huge market for children."
ABC TV is a television station owned by Disney, specializing in the children's market.
There's no problem in spending some money on advertising on it; at least it's cheaper than the $3 million box office.
"OK, I'll go talk to them now."
At this time, Shion had already entered the working state. She climbed out of bed and began to pick up the pants she had dropped on the floor last night.
"I'll leave too. I have work to do today."
Since Shion, the biggest reason for him to stay in the suite, was about to leave, Nanaya also joined in the action of changing clothes.
"What's your job today?"
Shion turned around and asked
"I'm going to the TV station with the crew to promote the show." Nanaya answered while getting dressed, "It can also be considered as supporting Donnie."
Shion nodded: "Oh. Then...will you come back here at night?"
Boys get dressed much faster than girls. Nanaya, who had already changed his clothes and was ready to leave, was stunned when he heard this.
"Well..."
Nanaya paused deliberately, then slapped Shion's butt hard before she could react.
"Haha, I'm here as long as you are here~"
Nanaya, with a smile on his face as if he had pulled off a successful prank, fled from the suite before the tigress could show her power.
"Ki-ryu-Nana-ya-!"
The frightened Shion let out an angry roar, but by then Nanaya had already disappeared.
While Washimine was stepping up the promotion of "Iron Man", Fox was also not idle.
They began using Fox's media network to heavily promote the movie Night at the Museum.
Anyone who pays attention to Fox's media platforms will see advertisements for "Night at the Museum" in various situations.
It's as annoying as a certain Brain Gold ad on the other side of the Pacific.
While Fox was promoting the product vigorously, Washimine was also busy.
Shion has always acted quickly. Before 12 noon on the 22nd, she reached an agreement with ABC TV station.
Later that evening, an advertisement for "Iron Man" appeared on ABC, which was different from the previous model of focusing on summer popcorn movies.
This time the advertisement is not a specific movie advertisement, but an Iron Man toy advertisement. However, this advertisement is always reminding children to go to the cinema with their parents to watch "Iron Man".
Especially this time Washimine was really ruthless and gave out 10,000 Wii units as a lottery prize for watching the "Iron Man" movie.
You should know that due to the Wii's unexpected hunger marketing, Wii has become the most desired Christmas gift for children in the entire European and American circles this year.
However, due to insufficient production capacity, Wii has always been in a state of being hard to come by in the European and American markets.
This time, Washimine's donation of 10,000 consoles really shows their support for the promotion of "Iron Man".
You have to know that the current production capacity of Wii is only a little over 1 million units per month. Giving away 1% of the machines for free at one time is already a huge investment for Washimine.
In short, on December 22, the last working day before the Christmas holiday, how to get as many audiences as possible into the cinema has become a common goal for both Fox and Washimine.
With both parties promoting the film at such a high cost, the people who are most happy are naturally the people in North American theaters.
You have to know that the box office in the first few days of the Christmas season in previous years was not very ideal. People were busy reuniting with their families, and not many people went to the movies.
But this year, the total box office performance on the 22nd was a full 20% higher than the same period last year.
This result made the theater chain very happy. If they didn't have to maintain their cooperation with Fox and Washimine, they might have personally stepped in to fan the flames.
In the eyes of these theater chains, the war of words between the two companies would be best if it could continue forever. This would be the best ending.