Speaking of... Mix in the entertainment industry, should you hype it up?!
Of course, you need to!
It's a very necessary marketing tactic. Artists need exposure, they need to create some buzz to boost their popularity and attract fans.
However, everything needs a limit. Once you go beyond it, it backfires.
And this time's hot search incident, it seems that every hot search related to Xia Yichu doesn't have any issues. Taken one by one, it's at most a kind of artist promotion, nothing major. But when they all appear together in a short period, it creates a negative bombardment effect. According to the principle of overflow, this is the thing that most ruins bystanders' goodwill. (Shrug, helpless face...)
And this bystanders' goodwill is also a quite peculiar thing.