It wasn't just that it felt familiar; soon, people made the connection to the album release when songs had been released one by one.
It was the same gradual build-up over time, step by step, driving the atmosphere towards a climax.
Both the quality of the songs and the timing of their release seemed deliberately planned.
Take the current situation, for example. At 8 a.m., during the peak of the morning commute when office workers were most active online, the first song appeared—like the first tender shoot of early spring, or the first thunderclap of early summer.
Then the second song followed, bringing more news.
By noon, office workers were on their lunch breaks, and night owls were just starting their day. The aroma of cooking wafted from kitchens nationwide as people prepared lunch. Simultaneously, internet activity peaked—the perfect moment to drop the concert announcement.
To say it wasn't orchestrated was something no one would believe.
