At Adidas's basketball training camp, he wore Roger's shoes; at Nike's event, he wore Adidas; at Reebok's training camp, he wore Nike instead.
He's sending a message to all the major brands: "You all have a chance, I'm not tied to any brand yet."
This approach is even smarter than Roger's. Roger only sought out Anne Hathaway after breaking up with Eva Green, and only took Scarlett Johansson's hand after clearing boundaries with Anne Hathaway. You could say Roger's romantic experiences have been slightly abundant, but Roger never had them all at once.
Meanwhile, LeBron James flirted with all three major sneaker brands simultaneously, receiving adoration from each one at the same time.
This is the supreme enjoyment only an emperor would understand.
The fact proved this tactic worked; all the major sneaker brands have been fighting to the death for him, with contract amounts nearly reaching one hundred million US Dollars.
