Charles Barkley once said: "As long as Kobe Bryant is in the game, 90% of fans hope he loses."
The Eagle, Colorado incident dealt a devastating blow to Kobe's social image, making him a demon in the eyes of fans, and most brands have canceled their partnerships with him.
The brands' reactions weren't excessive; after all, Mike Tyson's precedent wasn't too distant. Once the evidence is conclusive in these matters, it's impossible to solve with money.
Though as per the current progress of the case, the likelihood of Kobe Bryant being imprisoned is minimal. Yet, under media influence, Kobe's image has still been greatly affected.
Now, Kobe is simply a target of universal scorn; few people want to see him win.
Most people, facing this kind of pressure, would likely have already crumbled.
But Kobe Bryant still leads the Lakers to this point.
No one knows how he adjusts his mindset, nor how he manages to switch back and forth between court and basketball.