Luo You and Zhang Dayou were monitoring Weibo data in real-time, ready to seize the topic and make a big fuss about it.
Recently, the "lucky fish" meme had been popular online; it was time to do something big and tie this trendy element to He Jinxia.
Luo You had made a major resolution this year, determined to make sure that whenever netizens brought up He Jinxia, they'd think of the lucky fish, flipping the popular hashtags #LuckyFishHJX, #LuckyFishHeJinxia, and #HeJinxiaTheLuckyFishGirlWalkingInMortalWorld upside down.
If they didn't succeed, they would consider it an honorable failure!
They also knew that such hype was like castles in the air; without solid work to back it up, the popularity they whipped up would quickly evaporate, but time waits for no one. Missing such a great opportunity would be too regrettable.
If they really waited for a work to come out before starting the hype, it might not achieve the effect they could get now.
