Cheng Zhu's video once released, set the whole internet ablaze with discussion.
Originally, a video pledging to not raise prices any further wouldn't have garnered so much attention.
People's focus might have fallen on him as the top post-95 entrepreneur with a natural following, rather than on the incident itself.
However, the problem lay with this "six major factions ganging up on Bright Peak," with their frenzied slandering against Cheng Zhu, trying to shift the blame onto him.
This led to a series of chain reactions on the internet.
The public's awareness and attention towards the trend of joint naming surged in those days.
The final result was this: every penny you spent to smear him had now become his traffic password!
Most crucially, Cheng Zhu's "internet sense" was just too strong!
It was only 2015 after all, and many big company bosses were not particularly keen to show their faces online and gather attention.
