It's been a seismic few days in the milk tea industry!
Youu Tea has started an internal roll, and now they're playing the price war game.
Ming Tea, normally so steady, is actually going to make fruit tea!
These two major events alone would make anyone think: this industry is becoming harder to navigate, with a worsening market environment.
But when these two events occur together, it's no longer a question of whether the environment is good or bad.
This is not just a deteriorating market environment.
This is downright wilderness survival!
Chen Yue, fresh from a meeting, was completely dumbfounded.
The other emerging milk tea brands from the "Six Minor Factions" felt a profound sense of uncertainty, not knowing where to head next.
Chen Yue wasn't the only one thinking of avoiding Youu Tea by expanding into medium-sized cities.
People like Yu Feng had similar thoughts.
They even thought, "Might as well avoid Yue Tea while we're at it!"
