In the office, Zhang Xuhao played his trump card.
"Eleme" has a much bigger market share in first- and second-tier cities than "Meituan Takeout."
In these cities, prime consumer locations like office buildings and campuses are also covered with "Eleme" advertisements.
This is in complete alignment with "Youu Tea's" brand positioning and market layout.
"Meituan" is taking the old route from the "thousand group war" era, going with the "encircle the cities from the rural areas" tactic, first seizing the lower-tier markets without engaging "Eleme" in a major city showdown.
In those cities, Youu Tea has very few stores, or sometimes not even a single one.
That is the problem at hand.
It's true that Youu Tea is expanding rapidly, but it still needs time.
By the time Youu Tea is compatible with "Meituan," that will be at least something for next year.
