"Looking for the pure desire ceiling?" Chitu glanced at the event name, momentarily stunned.
Ever since Cheng Zhu pioneered the pure desire aesthetic, some time has passed.
Nowadays, internet trends mostly come and go quickly, and many things are labeled as [tacky] or [outdated] after a while.
But the pure desire aesthetic has maintained its high popularity.
In fact, after nearly a year of fermentation, it's becoming even more popular!
More and more people are becoming aware of the term, and more and more influencers are aligning their photos with the style.
Gradually, the term is moving from niche to mainstream.
Cheng Zhu knows well that the pure desire aesthetic can blow for many more years.
"The audience for pure + desire is simply too vast."
"It's deserving of the word evergreen."
That's why he insisted on solidifying his identity as the pioneer of pure desire.
Launching this event was also the result of Cheng Zhu's careful consideration.