"I owe Mr. Xing a movie ticket," an old internet meme.
The reason is simple: for many born in the '90s, they grew up watching Mr. Xing's movies.
However, during Mr. Xing's peak period, these people were still kids.
This means that they likely never went to the theater to see his movies, especially those born after '95.
What they watched online might have been pirated copies...
This is one of the reasons why this saying emerged.
Now it's 2016, and those who grew up watching Mr. Xing's comedies have some purchasing power or have become the mainstream theater audience.
This is actually quite scary!
Because of this, Cheng Zhu made such a marketing suggestion when coordinating with the film team.
In his previous life, he knew how terrifying this wave of marketing was.
It even caused the box office to increase instead of decrease!
But natural growth is certainly too slow; it needs a little push to help it along!
A grand marketing campaign began with his assistance.
