The explosive marketing campaign of Youu Tea lasted for two whole days.
Cheng Zhu's approach was indeed more sophisticated than Shen Qingning's initial plan.
Within 24 hours, what effect will drawing 10,000 movie tickets have?
When the lottery event begins, it will be grand, attract a large audience, and, along with interaction with the movie officials, directly hit the trending list.
On the second day, shouldn't the buzz have cooled down?
Hehe, we're doing the drawing now!
24 hours are up, draw it for me!
The excitement generated by 10,000 users winning a prize is self-evident!
Winners might post a Weibo, and those who didn't win might leave comments under the announcement post.
This led to the term "Youu Tea Lottery" trending on Weibo again.
A small investment of hundreds of thousands achieved an astronomical advertising effect.
For a time, imitators started to take action.
A slew of movie ticket giveaways began to spread online.
