At this moment, Zhu Zheng's gaze narrowed slightly as he looked at the various terms his Jiang Ge had written in the project proposal.
In an instant, he understood the hidden meaning behind many of the terms, but at the same time, many others remained incomprehensible.
Clap!
After Qin Jiang finished writing,
Zhu Zheng said, "Jiang Ge, these..."
Songjiang Sleepless City had always been Qin Jiang's proposed major project for the Black Dragon Group's future development.
In truth, no one was entirely clear about the ultimate goal of this project, and even Zhu Zheng only knew a fraction of it.
After all:
Currently, there was no existing Nevernight City to use as a reference.
Qin Jiang was not surprised by this.
2011!
The later well-known Grand Tang Nevernight City was only in its initial stages of creation; although its name had been decided and it was operational, it had yet to make any significant impact. It would take several more years for it to truly become popular and established. Therefore, the Grand Tang Nevernight City project had no recognition even near Xishi, let alone in the Three Northeastern Provinces.
Nevernight City! In the eyes of many people at the time, the name suggested it was not much different from an entertainment city.
Qin Jiang pointed to the terms in the project proposal and said, "Songjiang Sleepless City! It's not an entertainment venue! It's a real city: it will be built entirely in the style of Ming Dynasty architecture, combined with the unique ice and snow features of the Northeast, and based on the imperial city during the Ming Dynasty's Little Ice Age. Within this city, visitors can wear Ming Dynasty costumes such as flying fish robes, embroidered spring blades, horse-face skirts, phoenix coronets, and rosy shawls, etc., to enhance their experience. Various commercial streets and specialty snacks can be built indoors, and ancient interactive entertainment projects can be set up on these commercial streets, using famous figures from the Ming Dynasty as a backdrop: Yu Qian, Wang Yangming, Zhang Juzheng, Xu Xiake, Li Shizhen, Tang Bohu, Zheng He, Qi Jiguang..."
"Here, visitors can freely take photos, check in, and experience interactions with ancient people. It doesn't have to be too serious; entertainment is the main focus. We can also incorporate things like tumbler ladies, feeding the imprisoned Xie Jin, historical knowledge quizzes..."
Qin Jiang continuously articulated his plans for Songjiang Sleepless City, leaving Zhu Zheng stunned. He was very intelligent, but many things had their limitations. This kind of impact from a future era was difficult to grasp immediately, but listening to Qin Jiang's words filled him with a sense of awe and wonder. He even inexplicably yearned for such a city—a city where ancient and modern times intertwined?
This... how did his Jiang Ge even come up with this!
Moreover, this wasn't something Jiang Ge had just thought of recently; Jiang Ge had already had such a plan since the very beginning of his rise. Jiang Ge had been planning so far ahead, preparing for a rainy day.
"Of course..." Qin Jiang said, "These overall plans cannot be achieved overnight; they need to be implemented step by step, gradually."
Zhu Zheng: "Then how will it be profitable? By charging admission? Such a large urban construction project would require an initial budget of over a billion yuan. How much should be charged?"
Qin Jiang: "No admission fee!"
Qin Jiang was very clear: free is the most expensive. Charging a fee makes it difficult to gain recognition, while being free can quickly bring fame and more than ten times the foot traffic.
Where there are people,
There is money!
Once the foot traffic increases, even if the per capita consumption is only a few tens of yuan, it will add up to an astronomical figure.
Zhu Zheng: "No charge?"
Qin Jiang: "That's right!"
Zhu Zheng: "Still relying on the Night Market model of commission? Relying on per capita consumption for profit? How much foot traffic would that require to make money? Tens of thousands? A hundred thousand?"
"A daily average of 100,000 visitors? Can that really be achieved?"
One hundred thousand?
Haha... Qin Jiang gave a scornful laugh. One should know that the Grand Tang Nevernight City in later generations could reach a daily foot traffic of 600,000.
Although the current tourism industry was not as developed as it would be ten years later, and many things simply couldn't be achieved, Songjiang Sleepless City: [Northern Territory] couldn't possibly reach such high foot traffic.
But 200,000!
Qin Jiang had some confidence!
Moreover, who said they could only earn money through commission on turnover!
While Songjiang Sleepless City lacked the information technology and economic development advantages of Grand Tang Nevernight City, Songjiang Sleepless City had its own unique advantages, and various purely profitable ones at that.
Qin Jiang: "Nevernight City's profits will primarily come from several parts. One part is the commission from store turnover, as you mentioned.
The second part can be situational dramas: 'The Eternal Love of the Great Ming,' 'Imperial Guards,' etc., earning money by charging admission fees.
The third part, and the most important, is accommodation!"
Swish!
Qin Jiang drew a circle on the edge of the project site: "We've acquired four plots of land, totaling a very large area. Building an entire city would be a bit wasteful and unnecessary. Therefore, besides a few main streets running crisscross, we can intersperse guesthouses within. These guesthouses will be uniformly managed by the Black Dragon Group. At that time, the accommodation fees alone will be an astronomical figure... and we can also provide various morning programs for those staying in the ancient city, while simultaneously boosting consumption throughout the entire ancient city..."
"At the same time, we can also make the accommodation more interesting. We can create some unique small courtyards, named after famous Ming Dynasty mansions, with prices set like presidential suites. There will always be wealthy people..."
"And this doesn't even include profits from advertising, merchandise... and other sources."
Zhu Zheng: "( ͒ ˑ • ᷄ ͡ ꇵ ͒ • ᷅ ͒ )?!"
As he listened to his Jiang Ge continuously describe various avenues for making money, his eyes grew brighter and brighter.
Truly, you don't know until you hear it, and once you hear it, it's startling.
If it really comes to fruition, it won't be making money; it will be practically robbing money! How could it be so outrageous... This plan is too amazing!
After a long while,
Zhu Zheng looked at Qin Jiang: "Brilliant! Truly brilliant! Jiang Ge! You are a commercial genius. I now have twelve points of confidence in this project; it will definitely succeed."
Zhang Chi's hands, driving in front, were a bit unsteady. It was also his first time hearing the detailed plan for Songjiang Sleepless City, but precisely because it was his first time, he was stunned by the situation. Every single thing Jiang Ge had just said made him feel enlightened. Truly, listening to Jiang Ge's words for a moment was better than ten years of study.
Qin Jiang was not surprised by the shocked expressions of the two.
Nonsense!
This was a project combining Grand Tang Nevernight City, Lijiang, and Wuzhen—three of the most popular places in later generations—with Qin Jiang further integrating the unique ice and snow features of the East. If he couldn't make this work, he might as well give up.
After the two had processed it for a long time,
Qin Jiang continued, "What I've described is the plan. For Nevernight City to reach such a state, it will take time. This year's goal is to set up the team, make the main streets bustling, and complete half of the accommodations. The rest will be gradually perfected... This year is primarily about laying the groundwork; next year will be the take-off..."
"At that time, profitability will only be one aspect. Bringing in tens of thousands, or even hundreds of thousands, of tourists will have an impact on Songjiang's economy. The Black Dragon Group's status will continuously rise, and you and I will be gilded."
A glimmer of light also flashed in Zhu Zheng's eyes.
However,
Qin Jiang didn't realize that Songjiang Sleepless City would become popular even faster than he had anticipated...