same.
Other milk tea brands reacted differently to Xue Ye Bing Cheng's crazy expansion, which shocked them.
Many milk tea brands have also launched franchise systems, but the effects are not very obvious.
instead...
Store managers often jump ship to work at Xue Ye Bing Cheng.
...
Gu family villa.
Old Master Gu looked at the report his secretary handed over in astonishment, his eyes flickering. "Franchise, mentoring, online promotion... stirring up a storm. I never thought he had this trick up his sleeve. I thought I overestimated him, but now it seems I still underestimated him... What a... what a trick..."
The report in his hand detailed the successful history of Xue Ye Bing Cheng's franchise system, including the number of franchise stores in various regions and the trend caused by the publicity...
Gu Chuan was equally surprised. She hadn't expected that before Northern City could even make a name for itself, Snowy Night Ice City would become so popular, leading to a surge in franchise stores. "This online promotion was brilliant. It only cost a few million dollars, but it created a level of awareness that wouldn't have been possible even with tens of millions. Furthermore, they were the first to try it out. Especially the slogan 'Snowy Night Ice City is a little sweet,' which was being talked about everywhere in the streets and alleys.
Milk tea! No matter which one is made, it's sweet!
But when people mention sweet milk tea, they still subconsciously think of Xue Ye Bing Cheng. This is an awesome place.
It can be said that this publicity has completely established Xue Ye Bing Cheng's position in the milk tea industry, and its popularity has widened the gap with other milk tea brands. Even if other milk tea brands want to follow suit, it will be difficult for them to achieve this level. Baiwei...it's a bit difficult..."
After hearing Gu Chuan's analysis, Mr. Gu nodded: "The effect of online publicity is so good. It seems that we should pay more attention to it in the future. It is very valuable..."
Gu Chuan: "Of course! The 21st century is the internet age. Within ten years, internet groups will dominate the world."
"Believe it or not, in ten years at least two-thirds of the world's top 100 companies will be internet companies."
Mr. Gu: "Maybe! But I still believe that industry is king. The Internet is ultimately virtual and may rise very quickly, but it will also collapse quickly without the stability of the real entity. Of course, if you want to play with the Internet, I won't stop you."
Gu Chuan: "Hehe…"
He knew that old-fashioned entrepreneurs like his grandfather would value physical entities the most and were destined to be left behind by the times.
And Qin Jiang...
Even though he uses online promotion as a means of publicity, his current business focus is clearly on the physical world.
Physical investments are expensive and the results are slow! What good is that? The internet is the key, and that's where the sky's the limit.
Old Master Gu was still holding the report. "Qin Jiang is smarter than I thought. It seems he had all this planned long ago. No wonder he didn't accept my investment. He clearly doesn't intend to sell his golden goose."
He was really surprised by Qin Jiang's move, which was beyond his expectations. He was prepared for the future and did not follow the public to introduce capital to expand stores. Instead, he came up with his own master-apprentice franchise system. Most importantly, his mother succeeded.
The brand's reputation is completely established!
Brand stores are also opening!
The market is also occupied!
.....
The most important thing is: the control of the company is still in his hands, without any loss. Qin Jiang's move is very impressive in the milk tea industry and even in the business world.
This method can be included in economics textbooks!
Gu Chuan: "This franchise system doesn't require any investment, yet it's profitable! Of course, he wouldn't sell his golden chicken for money, and he can still keep control in his own hands. I just wonder how someone like him, who started out as a gangster, could have so many business tricks. What's wrong with his brain? It's weird!"
Mr. Gu: "Come with me to the creek villa later to catch up on the past..."
Gu Chuan: ...
At this time, Gu Xiaodong walked in and shouted, "Grandpa, Li Cheng is here and wants to see you..."
Mr. Gu was not surprised: "Let him in!"
Soon Li Cheng walked in from outside, and his eyes fell on Gu Chuan and flashed twice.
However, Gu Chuan just glanced at him lightly and then looked away, without paying any further attention.
She has seen too many business elites like Li Cheng. Although they are handsome, talented and capable, in her opinion, they are just so-so. They cannot be compared with Qin Jiang, who has average grades but can still fight his way up from the bottom.
...
Li Cheng didn't linger on his gaze for too long. In his opinion, although women are important, career is more important. Without a career, women won't even look at him. Maybe Gu Chuan ignored him because he didn't make the Baiwei milk tea well.
He looked at Mr. Gu and said straight to the point: "Mr. Gu, I hope to use the second investment funds."
Mr. Gu invested 1.5 billion in Baiwei Milk Tea and invested all of it at once, and signed a bet contract.
The first installment of 500 million yuan has been almost spent by Baiwei Milk Tea, but according to the agreement, Mr. Gu will not invest the second installment until at least half a year has passed.
Mr. Gu calmly drank a sip of tea and said, "The reason..."
Li Cheng: "The sudden disruption caused by Xue Ye Bing Cheng has shaken up the milk tea industry. Baiwei Milk Tea must expand its influence, otherwise it will be relegated to the background among other high-end milk tea brands. We can't open 2,000 stores first and then invest more as agreed. I need more money to build my brand reputation."
"As for the reason...I am the reason!"
"As long as Director Gu comes up with the second investment in advance, I can personally invest 100 million in Baiwei Milk Tea and sign an agreement with Director Gu. Blue Mountain Capital will soon release a new annual brand evaluation report, and emerging milk tea brands will definitely be listed separately. I guarantee that Baiwei Milk Tea will get the top spot in brand value. If it doesn't, I will resign and lose my personal investment funds."
He said fiercely.
Mr. Gu nodded: "Okay!"
He saw that Li Cheng was really motivated, and he was very optimistic about the young man.
He is very resourceful. Since he is like this, why not let him fight with Qin Jiang and see who will win.
A few minutes later.
Li Cheng left the Gu family villa and subconsciously glanced at Xiaoxi Villa as he passed by. "Qin Jiang! Don't think you've won. Snowy Night Ice City is nothing. Baiwei Milk Tea is the real milk tea. I... will defeat you."
Gu family villa.
Gu Chuan: "Grandpa, do you think he can still win?"
Old Master Gu: "Don't underestimate him. It's no small feat to make it out of a ferocious financial district like that abroad. Besides, while Xue Ye Bing Cheng has emerged as a rising star, it's not a complete competitor to Baiwei Milk Tea. On the contrary, Black Dragon's Ba Wang Tea is the real competitor, but Black Dragon's Ba Wang Tea is lukewarm... Do you think Qin Jiang still has some tricks up his sleeve, or has he already given up on Ba Wang Tea?"
Gu Chuan frowned and said nothing. "Can Qin Jiang still use some tricks to make Bawang Tea popular? No way! How can he really give up Bawang Tea if he has so many classic trading methods?"
...
Creek Villa.
Qin Jiang stood in front of the French window and listened to Wang Tao's report. There was nothing unexpected about the development of Xue Ye Bing City.
He gave the order:
"Launch Overlord Promotion Plan: All-Star Endorsement!"