Let me explain this in two ways.
Just when Su Yuning and Yin Yue were frantically promoting Bawang Tea on the set.
The other side.
In a hotel.
Several people were gathered together. The table was filled with all kinds of delicacies from land and sea, but none of them seemed to have any appetite. Their brows were furrowed.
"What the hell is going on? They're giving us franchisees a quota: Each franchisee can join five Bawang Tea branches for free? Isn't that ridiculous?"
"Not so good! I saw the details they sent: it costs 200,000 to franchise a Bawang Tea Shop, and there are all sorts of requirements for the storefront, renovations, and so on. Even though they offer a discount of waiving the franchise fee and providing credit for the initial supplies, it still costs over 100,000, enough to open two stores in Xue Ye Bing Cheng."
"The key is that I don't even know what this Overlord Tea is. Do you know?"
"It's said to be a product of the same group as Xue Ye Bing Cheng. I've inquired around and it seems the business isn't very good. It's not well-known, just a very ordinary brand. It only has a little reputation in the north..."
He quickly told the information about Ba Wang Tea.
Hearing this, the others looked even uglier. They were the franchisees who had joined Xue Ye Bing Cheng in the early stage. They had made a lot of money by joining Xue Ye Bing Cheng and receiving extra benefits from taking in apprentices. However, they suddenly received a notice from their superiors yesterday: they had obtained the quota for the Ba Wang Tea franchise, and those who planned to join would be given news and some preferential treatment within three days.
That's why this dinner happened!
Someone was speechless and said: "What can we do? Joining is not allowed, and not joining is making trouble."
Someone nodded in agreement: "Not bad at all!"
They are in the early stages of their careers and have just accumulated assets, which is a time when they are full of ambition.
Now we have absolutely no hesitation in asking them to continue to join Xue Ye Bing Cheng and they are all doing so.
You can join Bawang Tea.
hehe...
They don't see any possibility of making money at all.
There are many competitors similar to Bawang Tea in the south, not to mention Baiwei Milk Tea, which is one of them.
Each milk tea company is desperately competing for the market, but none of their sales are particularly high.
At this time, it is profitable to operate directly, but franchising is completely different.
Join us!
The material cost is more than double the cost, which means that their franchise stores will naturally have 20% to 30% less profit than directly-operated stores. Add to that the initial product costs, marketing fees, store fees, handling fees, etc., and the profit will be even lower.
This does not include the hidden fines, activities, etc. that will cause the store to lose profits.
To sum up: for Ba Wang Tea, which has a very high average order value, it will basically not make any profit as long as the sales volume does not increase.
At this time, another franchisee said, "Yesterday I went to several Bawang Tea stores in our city to check out their sales. Each store sells an average of about 200 cups, with daily sales between 2,000 and 2,500. After deducting 25% of the daily material costs, I'm left with around 1,500 to 1,800. After deducting 300 for rent, I'm left with 1,200 to 1,500. After deducting the initial renovation and machinery costs, and depreciating over three years, I'm left with 100 per day. I also have five employees, with a daily labor fee of 500. And then there's all the miscellaneous utilities and so on, so I'm left with only 600 to 800."
As soon as these words were spoken.
The other franchisees looked even uglier after doing mental arithmetic.
Make money?
Is it not a bad profit? At least 600 yuan a day, 20,000 yuan a month, and more than 200,000 yuan a year. It has to be admitted that the emerging milk tea brand is really making a lot of money in the current era, but they all know that all this is based on the profits of directly operated stores.
Join us!
The cost must be at least 20% of the material cost, which is 400-500!
After deducting this cost, the profit is only 200-300, and the monthly profit is only 6,000 to 9,000.
A store that costs two hundred thousand in the early stages.
A store that needs to employ five people!
A store with a monthly salary of more than 10,000 yuan needs to be opened.
...
...
The profit is only a few thousand yuan per month.
No one would do this business.
What's more, with the seniors at Xue Ye Bing Cheng as a comparison, a Xue Ye Bing Cheng store's initial investment is less than half of Ba Wang Tea's, yet its monthly profits are doubled? Is this... a difficult choice?
Very good choice!
But why are they gathered here? It's because they're afraid... afraid of being bullied by the Black Dragon.
The higher-ups said nicely that they would give them quotas and it was voluntary for them to join, but they were afraid that not joining would offend the higher-ups and cause trouble for them, and even in the future they would not approve their plan to open a Xue Ye Bing Cheng franchise store.
"Old Chen!"
One franchisee looked at Lao Chen and said, "You are a veteran, do you know any inside information?"
brush!
All the franchisees looked at Lao Chen with expectation. He was indeed a veteran and one of the first franchisees of Xue Ye Bing Cheng in the south. He was also the first franchisee of stores in the city to accept disciples. Now he has joined six Xue Ye Bing Cheng stores and has more than thirty stores under his disciples.
Old Chen looked at everyone's expectant gazes and shook his head: "Don't look at me, I also heard about it for the first time yesterday."
The franchisees couldn't help but feel depressed.
Old Chen changed the subject, "However, after receiving this news, I immediately inquired with the higher-ups, and they said: This is indeed a completely voluntary benefit for franchisees, and there will be no repercussions for those who do not intend to join."
It's all voluntary!
Welfare!
No further action!
One franchisee was confused: "Is this a benefit? This...that, is Lao Chen really doing this voluntarily? Are you really not going to pursue it? Are you, the person above me, reliable? Is his rank high enough?"
Is the level enough?
Old Chen sneered, picked up his phone, opened the address book, and showed everyone the name at the top:
[Li Hao]
One franchisee was confused: "Li Hao... who is he?"
One franchisee was shocked: "It's Mr. Li?"
One franchisee was puzzled: "Mr. Li? That Mr. Li? I've never heard of a Mr. Li in Xue Ye Bing Cheng?"
A franchisee explained, "Mr. Li Hao, it's said he's the deputy commander of the Snowy Night Ice City promotion project. You haven't heard of him because it's the lowest title. His position is higher up. He's the head of security and foreign affairs for the Black Dragon Group, and a senior member of the management department. If you really count, his rank is higher than the person in charge of the Snowy Night Ice City headquarters."
What?
His status is higher than that of the person in charge of Xue Ye Bing City!
Everyone was shocked and couldn't help but look at Lao Chen again. If they had initially looked at Lao Chen with respect, now they were filled with awe and disbelief. The other party actually had the phone number of such a powerful figure and could contact him immediately.
This represents a lot of meanings.
For a while.
They all flattered him:
"Oh my Brother Chen, why didn't you tell me earlier that you have this relationship? You should take the main seat..."
"I was saying that we were all as anxious as rabbits just now, but Brother Chen was as steady as a rock. It turns out he had it all planned out..."
"Brother Chen is the most impressive among us. He will definitely become a big boss in the future..."