Mixue.
Zhang Chao and Zhang Pu were sitting in the office.
The secretary at the front was reporting the situation: "All our stores have replaced their Snowy Night Ice City signage, and our employees have followed the assigned professional standards. Sales have skyrocketed since the replacement, and some stores are even experiencing difficulties fulfilling orders due to an oversupply, and are experiencing material shortages."
The secretary put two reports on the desk.
Zhang Pu was the first to pick up the report and look at it. A long-lost smile appeared on his face: "Good! Good! Good!"
He said "good" three times in a row.
They were obviously surprised by the data in the report, which recorded that the sales volume was three or four times that of the previous stores. Although the profit of franchising is lower than that of direct operation, the commission of large franchisees like them is less than that of ordinary franchisees.
To be honest, the profits of each store have more than doubled, so how can we not be happy?
Zhang Pu: "Xue Ye Bing Cheng is really popular and has a strong brand effect. The store has such high sales that we basically have no free time during the week. The lunch and dinner orders are bound to be overwhelming."
Zhang Chao nodded. "The marketing of Snowy Night Ice City is truly amazing. The phrase 'Snowy Night Ice City is a little sweet' has become a household name and is now a household name."
"Those brands later imitated him, but their performance was still far inferior. Furthermore, the crazy fighting images of his branded dolls also boosted brand awareness. These factors combined made him a huge leader in milk tea brand recognition, unstoppable. It was a truly powerful combination."
Zhang Pu: "Yes!"
Zhang Chao: "We are recruiting temporary workers from college. The labor cost is not high. For those stores that have a lot of orders, we will add temporary workers to help out during meal times. Although long queues will make the store look busy, the experience will be very poor."
Secretary: "Understood!"
Zhang Chao: "Staff members must still be strictly controlled and must abide by the Xue Ye brand's implementation regulations. Anyone who violates the implementation regulations will be fired immediately."
Secretary: "Yes!"
The secretary continued, "The Bawang Tea franchise store is almost finished with renovations. The equipment has been moved in and it will be open in a few days. The staff is also fully prepared."
Zhang Chao: "Okay!"
Zhang Pu looked a little uneasy: "Why do we need to join so many Bawang Tea stores?"
"Fifty! The initial cost alone is several million. This money would be great to use to join Xue Ye Bing Cheng. Did Qin Jiang insist on giving you a quota?"
He felt uncomfortable the first time he heard Zhang Chao say that Qin Jiang was going to franchise fifty Ba Wang stores for them.
But in that situation, he couldn't say anything. He thought that even if they agreed, the implementation was another matter. They could franchise fifty Bawang Tea stores, but they didn't say they had to franchise all at once. In his opinion, it was normal to spend a year and a half slowly, and the reason was very sufficient:
Site selection is difficult!
Staff training is difficult!
Renovation is difficult!
...
etc.
They're all excuses anyway.
But Zhang Chao just happened to launch the Bawang Tea franchise project right after he came back, and within a short period of time he was able to set up all 50 stores: It was outrageous!!!
Zhang Chao: "No quota!"
Zhang Pu: "Then we can't delay it for a year or two!"
Zhang Chao: "People say that Bawang Tea will be very popular soon. If we wait any longer, there will be no discounts."
Zhang Pu: "But the cost is too high. How long will it take to recoup the investment in 50 Bawang Tea stores? Three, five years! That's complete nonsense. We might even lose money."
Zhang Chao: "You still want to take all the good things for yourself? We're already enjoying enough support."
Zhang Pu: "But we are also the first major franchisee..."
Zhang Chao: "Xue Ye Bing Cheng has no shortage of franchisees..."
Zhang Pu: ...
"How do we get the money? Now that Xue Ye Bing Cheng is so popular, we must expand our franchise stores, but the money in the account is almost gone." Although they have made a lot of money in recent years, most of the money was spent on expanding stores, and the money in the account still came from the milk tea brand promoted by Xue Ye Bing Cheng.
Now Zhang Chao uses the money to open a Ba Wang Tea store and replace the signboard of his own store.
They seem to be in the limelight.
Actually...I'm so poor!
Of course, the daily milk tea turnover still brings in a lot of money, but they can't wait for the long-term benefits.
Zhang Chao also knew that time was of the essence. Now was the best time for Xue Ye Bing Cheng to expand its territory. Delaying would only allow other franchisees to seize the market. Therefore, he gritted his teeth and said, "Make an appointment with the head of ** Bank for me."
Zhang Pu: "Want a loan? There are risks!"
Zhang Chao: "Risks and opportunities coexist."
Zhang Pu couldn't help but complain again: "It would be great if we could open one of those Bawang Tea franchise stores."
Zhang Chao: ...
He didn't explain anything, but he still believed in his heart that these Bawang Tea stores were not a quota. Regardless of Qin Jiang's tone or the tone of Wang Tao, the head of the management department, they all said that Bawang Tea would definitely be a hit. People of that level had no reason to lie to themselves, and they didn't need the millions of dollars they had.
During his time in Songjiang, he had inquired about the details of the Black Dragon Group. They were really rich. It was said that Qin Jiang would spend millions of dollars on clothes every time he went to the mall. There was no need for them to set up a scam for a small follower like him and meet him in person to get him to join the franchise just for his pitiful franchise fee.
Bullshit!
It doesn't make sense at all! ⁽⁽ƪ(•̩̩̩̩＿•̩̩̩̩)ʃ⁾⁾ᵒᵐᵍᵎᵎ
In other words: In the eyes of Heilong's top management, Ba Wang Tea will really become popular soon.
Can...
How did it become so popular?
publicity?
What kind of publicity can make a milk tea brand popular?
He fell into deep thought: As someone who has been in the milk tea industry for more than ten years, he knew too well how difficult it was to market an emerging brand. He had tried many methods but failed. Not to mention that even if he had capital invested in big-brand high-end milk tea, there was no one who had successfully marketed it.
They are all scrambling to grab market share and use scale to create brand effects to achieve publicity purposes.
marketing!
All done so-so!
Basically, they rely on a large number of stores and invite some celebrities to endorse their products to increase their popularity.
Will the classic promotion of Snowy Night Ice City reappear?
Most likely not, right?
But there were some things that he found hard not to believe. Not to mention that the classic marketing case of Snowy Ice City was right in front of him, he realized that the entire Black Dragon Group was a legendary company. From its establishment to just two years ago, it had produced countless classic marketing campaigns, each time exceeding everyone's expectations.
Black Dragon Night Market!
Two major milk tea slogans!
......
..etc.
Even though his professional ethics told him that the possibility of such a case occurring was extremely small, his subconscious told him that Black Dragon was likely to create another legend.
a long time.
He shook his head and stopped thinking about it...
However, he had no idea that the popularity of Bawang Tea would explode even faster and more dramatically than he had anticipated... This also made him feel fortunate that he hadn't delayed and seized the most profitable opportunity...