morning.
Bawang Tea store.
Brother Chen was on patrol, and franchisees such as Yuan Dong followed him. They all looked a little unnatural. There was no one in front of the Bawang Tea store. Although it was not the best time for milk tea sales, it shouldn't be so bleak.
Brother Chen: "Adong, how are the sales of your two stores..."
Yuan Dong: "The daily turnover is over 1,000 yuan, but we only sell a little over 100 cups. Most of them are ordinary milk tea, and the unit price is not much higher."
Brother Chen: "Don't panic! It's impossible for a store to become popular right after it opens. People nearby are not familiar with the milk tea brand Bawang Tea." Although he said this, he knew in his heart that it was not the case. When Xue Ye Bing Cheng first opened, the business was not bad, and the other big brands of milk tea were also doing well.
Only.
The Bawang Tea business is a bit sluggish.
The competition in the milk tea industry is really fierce, and there are many well-known milk tea brands nearby, such as Baiwei Milk Tea.
Many people buy Xue Ye Bing Cheng if they want to drink cheap milk tea, and buy those big brands if they want to drink expensive ones. In their eyes, Ba Wang Tea belongs to the miscellaneous brand series. To be honest, if they hadn't joined, they wouldn't even know that there is a brand called Ba Wang Tea.
One franchisee said, "Brother Chen: Bawang Tea's promotion is a bit weak. Just relying on a male celebrity to say: 'Not every milk tea is called Bawang Tea,' and he's a second- or third-tier celebrity, is not enough..."
"The slogan is great, but the promotion is so weak that most people haven't heard of it."
"When do you think the publicity will be complete?"
A franchisee echoed: "Yes! Isn't it true that joining Bawang Tea gives us benefits? With this level of sales, let alone benefits, we can't even make back our original investment."
One franchisee complained: "Oh... I could have used this money to join two Snowy Night Ice Cities."
One franchisee retorted: "Don't panic! Maybe the promotion for Bawang Tea hasn't even started yet. Let's listen to Brother Chen."
Brother Chen glanced at the franchisees. How could he not hear the hidden meaning in their words? They were clearly trying to figure out if he had any inside information, but he didn't have any.
But can he say it?
To speak out at this time would only lead to a loss of prestige. To maintain his image, he could only say: "Don't panic, everyone: the promotion of Bawang Tea is coming soon, and I guarantee it will scare you when it arrives."
Franchisees:
"really!"
"really!"
"....."
Brother Chen: "Why would I lie to you..."
Yuan Dong: "Brother Chen, let's talk about when the promotion starts. Do you think we should do something ourselves first? Bawang Tea mainly promotes the Chinese style series, but the Chinese style series is really a bit expensive. How about we sell it at a discount to see if we can increase our popularity and attract more people?"
Brother Chen: "No! The price is regulated to be the same nationwide, and no unauthorized price adjustment is allowed."
Although he knew that Yuan Dong was thinking about himself and wanted to see if this method could be used to relieve the pressure.
But he couldn't let these people do so. Not to mention whether it would be effective, it would definitely disgust the higher-ups, which would be very detrimental to his plan.
One franchisee said, "I think Yuan Dong is right. Since the promotion hasn't started yet, it wouldn't be a bad idea for us to increase sales ourselves. Besides, if we sell at a lower price, we won't make much money, and the headquarters won't lose anything."
Brother Chen: "If I say no, then no. Doing so will disrupt the market and affect headquarters' publicity plans."
One franchisee asked: "What exactly is the headquarters' promotional plan and when will it be released?"
Brother Chen said firmly: "It will be soon..."
He was a little nervous, as he had no idea about the promotional plan. He only heard Li Hao say that Ba Wang Tea was about to become popular, and the promotional plan was just his guess. He also knew that these franchisees seemed to respect him very much, but everything was based on the energy components he said, so he could only choose to hold on.
"It seems..."
Brother Chen murmured, "I'm going to ask Mr. Li tonight. If I don't reveal any information, I guess these franchisees won't give up. I hope it doesn't collapse."
Both sides.
The franchisees still intend to get to the bottom of the matter.
Right at this moment.
"Huh...is there business?" A franchisee suddenly said, pointing at the Ba Wang Tea store in the distance.
Everyone looked over and saw a girl quickly coming to the front of the Ba Wang Tea shop.
Girl: "Is this Bawang Tea? The kind that Wang Xukai (a celebrity) drinks."
The clerk was stunned. "I don't know who you're talking about, but we're called Bawang Tea. Would you like to buy milk tea? We specialize in traditional Chinese tea, and the price list is right in front of you."
Chinese style series!
The girl's eyes lit up slightly. "That's right!" She pointed to the most expensive item on the price list and said, "Give me a cup of this ** national style drink, normal sugar, hot."
Clerk: (=ﾟДﾟ=)
Do you really want the national style series?
"Um, ma'am, this cup of Chinese-style milk tea costs 28 yuan, you see..."
It's no wonder she was so shocked: the national style series is the most expensive in the store, so people who come to buy milk tea will either turn around and leave after seeing the price list, or choose other milk teas. But the girl in front of her wanted to buy the most expensive one in the national style series: 28 yuan milk tea.
28!
For many workers, this is half a day's salary, which is ridiculously expensive considering the current price of milk tea which is just over ten yuan.
They are all priced the same as Xing Mouke.
But Starbucks is a nationally renowned brand that produces high-end beverages, while they are just an ordinary tea brand that has just emerged.
She really suspected that she had heard it wrong.
Girl: "Yes, that's what I want. Don't you have it in your store?"
Shop assistant: "Ah…yes…yes!"
She worked quickly: the milk tea-making process is not complicated and takes less than a minute to complete.
When he handed the milk tea to the girl and took the cash from her, he was still a little confused.
opposite.
The girl took the milk tea and took a quick sip: "Wow... Is this the Chinese style milk tea? It really tastes special. No wonder my Wang Xukai likes it so much..."
"no..."
"I'm going to take a photo and send it to my fan group so they can see that I can drink Xiaokai's milk tea too."
Click...click...
She picked up her phone and started taking selfies like crazy.
...
Seeing this, the clerk holding the money was even more confused. Not only were the other employees in his store shocked, but even Brother Chen, Yuan Dong and others who were observing the store from a distance were a little surprised:
"A girl seems to have bought the most expensive cup? The exclusive Chinese-style series of Bawang Tea."
"Yes! And he seems to like it very much. Is this flavor of milk tea really delicious?"
"I've tried it, and it's just so-so. I guess he's just a customer who likes to try new things."
As soon as these words were spoken.
The other franchisees nodded in agreement. These days, as long as a new brand comes out, no matter how expensive or outrageous it is, there will always be people who try it and people who like it. However, these are not enough to support a brand.
But just when they were about to leave.
Just see....