One side.
Yuan Dong said, "Brother Chen, thanks to your guidance, I have also joined two Bawang Tea stores. Otherwise, I would never have been able to catch up with this trend. I am so grateful! From now on, Brother Chen, if you need anything, just let me know what to do."
Brother Chen: "Why are we talking about this when we're all on our own?"
Yuan Dong was deeply moved.
He had no idea that even Brother Chen was completely unsure just a moment ago, and that these franchisees were just pawns for him to curry favor with his superiors.
Any questions? No!
This is how the world is: there are no good or bad people, only hard-working people trying their best to climb up.
...
Two hours later.
The queues were much shorter after dinner time, so Brother Chen took this opportunity to ask the store to make two cups of the most expensive Chinese-style series, one for him and one for Yuan Dong.
Slurp...
Yuan Dong took a big sip and said, "Wow... No wonder so many people buy this series, it's really delicious."
"It turns out that being expensive has its advantages."
Slurp...
He took a few more swigs.
Brother Chen also took a few sips and nodded: "Yeah! Bawang tea tastes better than other milk teas."
People nearby who had just bought milk tea also said:
"How can milk tea that my celebrity loves not taste good when I drink it every day?"
"This Ba Wang tea must be made with good ingredients. Only real ingredients can give it such a good taste."
"I've decided that when I'm tired from work, I'll drink a cup of Bawang Tea instead of Xingmo Ke."
Everyone says that Ba Wang Tea is delicious.
Is it really delicious?
It's quite delicious! The national style series made by Bawang Tea has a lighter flavor, which is a little different from other milk tea series. It tastes elegant and comfortable.
But to say that it is qualitatively different from other milk teas is nonsense! In fact, each has its own merits.
But people tend to follow the crowd. So many celebrities drink this milk tea, and everyone else who buys milk tea around them says it's delicious, so they mentally suggest that Bawang Tea is good. After buying the milk tea and drinking it, as long as the taste is good, they subconsciously assume it lives up to its reputation.
this...
This is the scary thing about the herd effect.
That's why Qin Jiang planned to use this kind of despicable means to promote the reason. It really works very well. Once a certain trend is formed, even if it's shit, there will be people who think it's good, not to mention the Bawang Tea which is not bad to begin with.
...
fire!
It's completely popular!
It's not just Ba Wang Tea in this place. The online promotion method is nationwide. Newly opened Ba Wang Tea stores in various places are all experiencing long queues. This phenomenon has led more people who don't know the situation to inquire about the situation and then join the queue, and then praise Ba Wang Tea for its delicious taste.
In a short period of time, Ba Wang Tea appeared in the vision of countless people. Many people carried a cup of Ba Wang Tea to work and kept telling their colleagues about the situation.
It can be said that the three words "Ba Wang Tea" are everywhere across the country, both on the Internet and in reality.
fire!
A phenomenal hit!
And it is still rising exponentially.
As for the Baiwei Milk Tea promotion that asked Yu Ling to secretly queue up, it was completely drowned out by the explosive popularity. Moreover, due to the subsequent internal investigation of the hot search group, A Kun was arrested and the Baiwei Milk Tea hot search was removed. Many of Yu Ling's fans spread the word and turned Baiwei Milk Tea into Bawang Tea.
Then...
His fans also joined the queue.
...
Snowy Night Agency Headquarters.
Zhang Chao and Zhang Pu are studying future development plans.
Zhang Pu: "The loan we applied for from the bank has been approved. I've already had people scout out the addresses of various stores and we'll start renovations right away. We'll be working on Snowy Ice City."
"I've calculated that this money will allow us to open at least 300 stores, and the profit will be..."
He was talking incessantly.
But Zhang Chao didn't say anything.
Zhang Pu frowned. "You're not planning to run Bawang Tea again, are you? Impossible! The fact that you started 50 Bawang Tea shops last time was already outrageous. It was enough to give Qin Jiang face."
Zhang Chao: "When I met with Director Qin, I heard that he wanted us to be the distributors of the Bawang Tea and Xueyebingcheng brands. Now that we're planning to expand to 300 Xueyebingcheng stores, but we're not expanding to just one Bawang Tea store, it's a bit unreasonable and also seems to be giving Director Qin a hard time."
Zhang Pu: "Face! He still needs face? Isn't fifty families enough? You've given him enough face."
Zhang Chao was about to say something.
Bang!
The door was pushed open and the secretary rushed in: "Director Zhang, President Zhang..."
Zhang Pu: "Why are you so clumsy? What happened? There's a problem with the bank loan."
Secretary: "The loan is fine!"
Zhang Chao: "Something happened at the milk tea shop?"
The secretary nodded and shook her head: "Yes, something happened, but is it a good thing?"
Zhang Pu: "Good news? Sales at Xue Ye Bing Cheng have increased again..."
Secretary: "It's not Xue Ye, it's Ba Wang Tea! Sales at all fifty of our Ba Wang Tea stores have skyrocketed. There are long lines of customers in front of every store, and they're all buying the most expensive national style series. Are we almost out of stock?"
"Bawang Tea is a big hit...completely a big hit..."
What?
Zhang Pu: "Are you sure you're talking about the Bawang Tea store? Not the Xue Ye Bing Cheng store!"
The secretary nodded and took out a report: "This is my rough sales report for stores in various regions."
Swipe! Zhang Chao took the report and Zhang Pu leaned over to take a look. Both of them stared at the contents. The sales volume in less than half a day was so outrageous that it was unbelievable.
Zhang Pu: "How is that possible? How many people would need to buy at this rate? Unless there's a constant queue."
The secretary nodded: "Yes, there has never been a shortage of people."
Zhang Chao: "What's going on?"
Secretary: "The two CEOs, just look at the trending searches on your phones and you'll know."
Hot search?
Zhang Chao and Zhang Pu were both stunned. Both of them were entrepreneurs in the early stages of their business. Naturally, they would not usually read trending searches, nor did they have the time to read them. Naturally, their timeliness was not as high as that of netizens. These days, many people still rely on television for news.
Then the two of them opened their phones and looked at the trending search software, and saw rows of trending searches for Ba Wang Tea.
this...
this...
Zhang Chao: (☉_☉)
Zhang Pu: (⊙_◎)
The two exchanged glances, each seeing shock and disbelief. To have dozens of top celebrities endorse Bawang Tea, creating a direct milk tea effect, was something they couldn't even imagine. The price tag was ridiculously high. How much would endorsement fees from so many top stars be? It was indescribable!
They know that some big stars will not endorse milk tea brands at all because they think it is cheap.
Currently, milk tea can only be regarded as a rising star product. It is attractive to ordinary stars, but top stars don't even look down on it. They only care about high-end luxury brands that can increase their own value. Even according to the unspoken rules in the entertainment industry, it will become difficult for them to endorse high-end products after endorsing such affordable products.
Zhang Pu: "How did he do it? Did he resort to some ruthless tactics?" He made a gesture as if he was going to do something ruthless.
Zhang Chao: ...