Baiwei Milk Tea Headquarters.
Li Cheng was sitting at the top, with other senior executives sitting on both sides below, all with unhappy expressions. The previous popularity of Xue Ye Bing Cheng did not have a big impact on them, but now that Ba Wang Tea has also become popular, it has had a huge impact on them.
Overlord Tea!
A hundred flavors of milk tea!
These two brands are already competing brands.
As Bawang Tea becomes popular, the number of its stores will increase dramatically, and the number of people buying milk tea will increase. At the same time, the sales share of Baiwei Milk Tea will decline, which is definitely a disaster for them.
after all:
A few days ago, I was still dreaming that Baiwei Milk Tea would become the first high-end milk tea stock, but this dream may very well be shattered.
this...
Who can remain calm!
"Who came up with this propaganda method? It's too simple and crude, just brute force."
"I'm just curious why those celebrities would cooperate with him to promote Bawang Tea?"
: "How much does this cost..."
The senior executives were very confused. It was not that they had not thought about using celebrity publicity, but no one had ever thought of inviting so many celebrities. Currently, the major milk tea companies do not have such foundation.
Li Cheng said, "No money spent?"
All senior executives: ∑(O_O;)
No money spent?
How is that possible? How could his Black Dragon Group be so prestigious as to allow those celebrities to endorse their products for free?
Li Cheng saw their confusion and said, "They should have used some means to get Bawang Tea to the star crews, and then have someone secretly take photos and promote it online."
"What? This is also allowed? Isn't this pure infringement?"
"You created this kind of scene without the star's authorization, aren't you afraid of suing him so obviously?"
"If this kind of thing is exposed and stirs up online public opinion, aren't you afraid of being scorned by everyone..."
Li Cheng: "Infringement? Infringement of what rights? Didn't you see that all the publicity was spontaneously generated by netizens? Bawang Tea has never promoted the same milk tea as celebrities. When it comes to takeout, it's all various traditional Chinese style series."
"As for celebrities suing, I'm even less likely to do so. With no evidence, it's highly unlikely they'll win. Furthermore, if a lawsuit were to take place, it would likely only fuel Bawang Tea's fame and further escalate."
"Most importantly: Don't forget where Black Dragon came from. Those entertainment companies are unlikely to become enemies with Black Dragon over such a small matter and completely abandon the northern market. They'll most likely just suffer a loss in silence and accept it!!!"
A senior executive suggested, "Why don't we just expose this and try to stir up some public opinion online to see if we can dampen his level of rage."
Li Cheng shook his head and nodded again: "The chances of suppressing it are slim. The fact that they were able to mobilize such a large-scale online propaganda campaign proves that the Black Dragon Group has the means and layout to operate online. They probably already have a response strategy."
"But you're right: we should try our best to save the situation. The propaganda department should post the whole story online, try to stir up public opinion and create negative news for Bawang Tea."
"yes!"
The senior executive in charge of publicity nodded.
Then Li Cheng looked at the other senior executives and said, "I'll tell you a few key points. Please take note of them."
"First: The marketing department will immediately start preparations. Baiwei Milk Tea will also launch its own unique Chinese style series."
The head of marketing nodded.
Li Cheng: "Second, the Propaganda Department will prepare a large number of puppets. I remember that Bawang Tea always had puppets standing guard at the door. Let our puppets fight Bawang Tea, and fight like crazy."
"You don't even need to be near a Baiwei milk tea store. Just go to any place that sells Bawang Tea and get it."
Head of the Publicity Department: "Uh...Okay!"
Li Cheng: "Third: The Finance Department doesn't need to be afraid to spend money. They can allocate funds to the Propaganda Department to hire online trolls to spread rumors that Bawang Tea isn't as good as Baiwei, that Bawang Tea is a knockoff of Baiwei, that Bawang Tea is a sub-brand of Baiwei... Feel free to be a bit ridiculous..."
Finished.
Li Cheng looked around and said, "Anyway, I just want to say one thing: take advantage! Take advantage of Ba Wang Tea's popularity as much as you can. Do it without any limit. Since you can't have the first bite of the crab, then follow the first bite and eat its meat. Eat as much as you can."
"Do you understand?"
The senior executives nodded immediately: "Understood!"
No one objects!
They still have great faith in Li Cheng. Although he has not been in charge of Baiwei Milk Tea for a long time, he has taken Baiwei Milk Tea to a higher level and taught them a lot of experience in managing a business. They feel that following him is very promising.
This isn't...
When they were at a loss as to what to do about the Ba Wang Tea explosion, Li Cheng had already come up with a solution.
Boom! How reliable!
call...
Li Cheng took another deep breath and said, "I'm announcing one last thing. Come in!"
Bang!
The office door was pushed open.
Just see.
Yang Hui, founder of Baiwei Milk Tea, walked in.
The senior executives were stunned. Ever since Chen Cheng took over Baiwei Milk Tea, the founder Yang Huiche has retreated to the second line.
What is the other party doing here?
Li Cheng quickly gave his answer: "I will resign as the executive CEO of Baiwei Milk Tea from today. Baiwei Milk Tea will continue to be managed by Chairman Yang Hui."
All the senior executives were dumbfounded!
Are you kidding me?
They all abandoned the chairman of Baiwei Milk Tea and surrendered to Li Cheng, and now Li Cheng tells them that he quits.
What are you playing?
What nonsense?
A new emperor appoints new ministers. They have all changed their allegiance. Could it be that they should come back now?
A senior executive looked at Li Cheng and said, "Crooked? Why? Aren't you looking at it properly?"
Li Cheng: "I didn't make Baiwei Milk Tea the first milk tea brand to be listed, so I'm not qualified to be here anymore."
A senior executive said, "Mr. Li, you're already amazing. Even if Bawang Tea becomes a huge hit, Baiwei Milk Tea might still surpass it under your leadership. Baiwei Milk Tea is also thriving, with high sales in our stores, surpassing other high-end milk teas. Bawang Tea is just starting to become popular. Keep going! As long as you persevere, we can't say for sure who will win or lose in the future."
future?
Li Cheng shook his head: "Maybe Baiwei Milk Tea will have a chance to stand out in the future, but... I don't have time."
No time?
The senior executives were very confused. They were not aware of the bet between Li Cheng and Mr. Gu.
Li Cheng stood up without any further ado and looked at Yang Hui: "I will personally discuss this with Chairman Gu. From now on, Baiwei Milk Tea will be handed over to you. I'm leaving..."
Said.
He went outside without hesitation...
"Wait for me..."
The assistant quickly caught up...
Original place.
Only the Baiwei executives were left dumbfounded.
Even Yang Hui couldn't help but feel mixed emotions as she watched Li Cheng's departing back. She couldn't accept it when Li Cheng kicked her out of the core team. It's not that she hadn't thought about taking the position back if she had the chance in the future. But now that she really got the position back, she felt a little sad. Even someone like Li Cheng couldn't handle this position, so could she, a lucky entrepreneur, really handle it?
What will happen in the future?
Afraid…
It will only get harder!