What?
Sun Yuan: »ू(͒ˑ•᷄͡ꇵ͒•᷅͒)ू?!
One hundred million?
Must spend it all!
no....
Is it such a reversal?
Qin Jiang continued, "Starting next year, the Black Dragon website will cancel advertising. Aside from its own milk tea brand and promotional activities, it will not be allowed to accept any other advertising."
Sun Yuan was even more stunned.
In 2012, there were many websites similar to Heilong, but few of them focused on short videos. After accumulating a certain number of customers, those websites all turned to looking for profit-making directions.
advertise!
Is nature the main source of profit?
Now, Brother Jiang not only plans to give him 100 million yuan to spend, but also wants him to stop accepting advertisements. The Black Dragon website will completely become a money-spending den.
Sun Yuan: "Brother Jiang, is one hundred million too much?"
Qin Jiang: "Not much! In fact, a little too little! One hundred million is the limit I give you, not the upper limit!"
"Remember! The most important thing for Heilong Website next year is to grab the customer base. The more registered users, the better. For every 10 million registered users, I'll give you an additional 100 million yuan credit limit. There's no upper limit. The more, the better..."
Qin Jiang is very clear that whoever gets the users will rule the world in the future. Although it is not that difficult to accumulate users now, as long as the short video landscape is established, the cost of each registered user will be tens or even hundreds of dollars, and spending money may not necessarily have an effect. Now is the best time to grab land!
Only some small and medium-sized websites are making short videos. Other large websites don't take these short videos seriously. They only have their eyes on large websites with long videos.
I don't know...
The rise of short videos will be so rapid in a few years that it will definitely be one of the most powerful unicorns in the next decade.
Seeing that Brother Jiang wasn't joking, Sun Yuan nodded, "Understood! I promise to increase the number of registered users on the Black Dragon website to 10 million! No! I promise to have 40 million users by the end of the year!"
He issued a military order.
Then he continued, "Starlight Entertainment, a subsidiary of the Entertainment Department, produced two films and five TV series last year, with a total net profit of 80 million!"
Eighty million!
Although it cannot be compared with milk tea, it is still a big number for an entertainment company. Moreover, a regional second-tier entertainment company like Starlight Entertainment is very powerful. Before Starlight Entertainment was taken over by Black Dragon Group, it basically maintained a balance between income and expenditure.
Now it has become a large entertainment company in the northern province, and many people come to recommend themselves every day.
Sun Yuan: "In addition, Starlight Entertainment has launched two large-scale variety show projects, with an initial investment of 40 million yuan, using their own artists. One is an outdoor sports variety show, and the other is a singer selection variety show..."
Qin Jiang: "Small-minded! Invest an additional 100 million yuan to make it a bigger event. Singing variety shows should have at least two well-known mentors, and the other two should be veteran, talented, and out-of-date singers from the company. Also... singing variety shows should use an open audition system to determine the rankings. Personal connections must not be tolerated. We must ensure that truly talented singers are selected."
"Remember... Black Dragon is rich! He's not short of money!"
Sun Yuan was stunned.
He wondered if his brother Jiang was getting too lucrative from the milk tea business...
Variety show!
Variety show in 2012!
A cost of hundreds of millions? That's a huge investment! Even the big entertainment companies would have to think twice.
It is difficult to find sponsors who can spend a lot of money, and even fewer TV stations can spend money to buy variety shows.
No sponsor found!
TV stations don't buy it!!!
So...
They don't have to make a net loss...
Qin Jiang saw Sun Yuan's worry and said, "Don't worry about making money, and don't think about sponsors!"
"We'll have as much publicity and fanfare as possible in the early stages. What about China's No. 1 singing competition? The birthplace of future singing kings? Good singers among the people? And so on... The outdoor scenes should be as grand and exciting as possible... There can be scripts, but not too many. We'll rely more on natural elements."
"besides..."
"Contact the Northern Province TV station! I'll contact them and let them broadcast six episodes of all programs for free. I'll pay for the remaining six episodes based on the ratings. The same goes for the title sponsor! There will be no title sponsor for the first six episodes!"
"Remember..."
Sun Yuan gritted his teeth and said, "I understand! Um...Brother Jiang, can you come up with a name for these two variety shows?"
Qin Jiang said calmly:
"Also known as China's Voice and Running Brothers!"
The Voice of China!
Running Brothers!
Sun Yuan's eyes lit up! Although he didn't understand the specific meaning of the name, he felt it was powerful.
Mmm! Brother Jiang is awesome!!!
However, he had no idea that everything was even more amazing than he expected...
Sun Yuan: "I promise I won't let Brother Jiang down..."
...
After Sun Yuan sat down.
One side.
Feng Lin stood up and reported the results: "Brother Jiang, the Transportation Department has already occupied a quarter of the large-scale logistics market in the three northern provinces and has expanded its business southward."
"We currently have logistics and transportation service contracts with 13 large groups, and have established transportation warehouses in five provinces. We own 300 vehicles and lease 500! In the first half of the year, we achieved total revenue of 220 million yuan and a net profit of 8 million yuan!"
Eight million in net profit sounds pitifully small!
Don't forget that the Ministry of Transport already has 300 vehicles of its own and five logistics warehouses.
this...
All of these were big expenses! Feng Lin's plan was to buy or rent cars whenever he had money in his account! It was just for temporary use; working in logistics without his own car was just nonsense.
Qin Jiang: "Heilong doesn't need to rent cars anymore! First, allocate 200 million yuan to the Ministry of Transportation to purchase vehicles and build logistics warehouses. We must ensure that the entire logistics department gains more market share as quickly as possible. If necessary, we can sacrifice some interests to sign long-term contracts with large groups. The contracts can be longer, but remember that the penalty for breach of contract will be higher."
If he remembered correctly, it wouldn't be long before online shopping would become a trend and become popular. By then, all the major express delivery companies would spring up like mushrooms after a rain, and large-scale logistics would also follow suit. In this field, Heilong had few competitors, and as long as it promoted its brand, it would surely reap great rewards in the future.
Feng Lin: "Yes!"
Qin Jiang: "Also... logistics and transportation services must keep up. We need to establish a logistics customer service department! We need a 24-hour hotline to ensure that any problems that arise during the logistics and transportation process are resolved promptly. Damaged items must immediately initiate the claims process. The process must be simple and fast. Customer complaints must be properly addressed, and customer reviews must be a key assessment factor."
These are the keys to brand promotion, but few in the express delivery industry paid attention to them in 2012.
All they care about is business volume and cost-effectiveness, but high quality is the most important track.
In the end, all that matters is reputation!
Qin Jiang: "Remember: large-scale logistics! As long as we can build a good reputation among our customer base, we can force businesses to use Heilong, and even use Heilong transportation as a selling point."