During the film's release, the main creators and cast traveled to cinemas, universities, shopping malls, and other locations across various cities for offline promotion, commonly referred to as a film roadshow.
Don't be fooled into thinking that these offline promotions don't reach many people; they actually have a significant impact. According to industry statistics, films that have a roadshow generally earn over thirty percent more at the box office than those without.
Think about it, if you went to the cinema and learned that a celebrity would be there for promotion, even if you hadn't planned to watch that movie, wouldn't you buy a ticket just to see the celebrity?
If there are any extremely popular celebrities in the team, this effect is especially noticeable.
