Chapter 224: The New Goal of Feihuang Studio
Pei Qian happily handed over this business.
Of course, considering that Lu Mingliang was his trusted confidant, in order to prevent him from developing any misconceptions about the positioning of Against the Wind Logistics, there were still some things that needed to be clarified upfront.
"Against the Wind Logistics is part of a long-term strategy for the future, so it's currently in a loss-making state."
"But you don't need to worry about this. Even if it loses more in the future, even if it loses money for several months or even years, that's perfectly fine."
"Making money is the very last priority for Against the Wind Logistics. You must keep this firmly in mind."
Hearing this, Lu Mingliang froze for a moment.
Making money is the last priority?
Then what are the goals before that?
After thinking a bit, Lu Mingliang asked, "President Pei, do you mean the main goal is to expand our customer base, to use a money-burning strategy in the early stage to achieve rapid growth?"
Pei Qian sipped his coffee. "That's only one aspect. There are many other goals as well."
"For example: creating convenience for everyone."
That caught Lu Mingliang off guard. He hadn't thought of that at all.
Pei Qian continued earnestly, "Right now, most companies in the courier industry are overly focused on profit, and the actual user experience is terrible. One of Against the Wind Logistics' key goals is to provide the best delivery service for everyone."
"If other couriers won't deliver to the door, we will."
"If other couriers won't help unpack or dispose of garbage, we will."
"If other couriers ignore complaints, when we receive complaints, we must neither wrong our employees nor let customers suffer. We have to find a proper solution—no brushing it off, no muddling through."
"In short, we don't just need customers and revenue, we also need a good reputation—in fact, reputation should come first!"
"Your task is to build the best possible reputation for Against the Wind Logistics, even if it means spending money to buy goodwill."
"Remember, you're a Tengda employee. Don't be afraid of spending money, understand?"
Lu Mingliang nodded vigorously. "Understood, President Pei!"
After hearing this speech, Lu Mingliang felt more convinced than ever that he had made the right choice.
To wholeheartedly work on a business that brings convenience to everyone—even if it doesn't make money—is still meaningful and valuable!
Seeing his reaction, Pei Qian was very pleased.
As expected, he'd found the right man!
What Pei Qian appreciated most about Lu Mingliang was his obedience: whatever Pei Qian said, he would do, never taking matters into his own hands.
Now that Lu Mingliang had embraced his idea of "burning money to build reputation," there was no chance Against the Wind Logistics would turn a profit for a long time to come.
Putting Lu Mingliang in Tengda Games might not necessarily guarantee losses, but putting him in Against the Wind Logistics was a completely different story!
As long as Lu Mingliang followed his instructions to the letter, it was impossible not to lose money!
…
…
After settling things with Lu Mingliang, Pei Qian went to the Moyu Internet Café to play games for a while.
He could clearly feel that the traffic at the Mingyun Villa branch of the café had dropped noticeably. Quite a few customers were being siphoned off by the newly opened shops in the area.
Especially in the PC gaming area, the number of users was absurdly low.
Just as he was playing, Ma Yang showed up.
"Brother Qian, bad news!"
"Recently, another new chain internet café brand has opened in Jingzhou, called Xingle Internet Café, and they're also trying to go the high-end route."
"And they've even secured investment from Fu Hui Capital. They look like they're coming in pretty aggressively!"
Pei Qian froze. "I remember a new internet café opened nearby…"
Ma Yang, a little anxious, added, "That's the Xingle Internet Café branch in this area!"
"And I've gathered some intel. Xingle's environment is a bit worse than ours, and their computer setups can't compare to ours either. But their prices are much cheaper, so they're actually quite popular!"
"I went to check it out. They really do have way more customers than us!"
Pei Qian stayed silent, quickly thinking through the causes and consequences of this matter.
The Xingle model was basically a low-budget version of the Moyu Internet Café. The hardware was weaker, the environment a bit worse, the space more cramped—but costs were cut, allowing them to charge much less.
This way, for customers who were used to traditional internet cafés, the transition was much easier, and they wouldn't be scared off by higher prices.
And this chain had received funding from Fu Hui Capital…
As expected, this had President Li machination in the background.
Pei Qian knew President Li would never just give up so easily. He had definitely been keeping tabs on him. Otherwise, why would he sink money into such random projects—net cafés, bars, card rooms—in out-of-the-way places?
Pei Qian almost felt touched enough to cry.
This President Li really was his true love!
Every time, President Li did his utmost to help out. What a wonderful man!
"What should we do, Brother Qian? Do we handle it the same way as before?" Ma Yang asked, getting a little nervous.
Something like this had happened before, when their flagship Moyu branch had been directly targeted.
But this time, the opponent was an entire chain brand, and the target was all Moyu Internet Cafés!
Last time, the miracle turnaround had been thanks to Chen Lei—a hidden move Pei Qian had set up long in advance.
But now, what could he rely on? He didn't necessarily have another "Chen Lei" up his sleeve.
Pei Qian suppressed the smile tugging at his lips. "Don't worry. I have a plan."
After calming Ma Yang down, Pei Qian left in a cheerful mood, intending to go home and rest.
Just then, his phone rang. It was Huang Sibo.
Pei Qian stiffened, immediately becoming wary.
What's he calling for now?
Ever since producing the documentary Breaking the Cocoon, Feihuang Studio had been in a slump.
That documentary had lost money. Even though President Pei hadn't blamed them, both Huang Sibo and Zhu Xiaoce felt guilty. They didn't dare impulsively rush into another documentary project like before.
And since there was still plenty of time before the system would flag them for "slacking off," Pei Qian naturally hadn't urged them to do anything.
But if they were calling now, it most likely meant they had already settled on a new plan.
Pei Qian steadied himself and picked up.
Huang Sibo's excited voice came through the receiver: "President Pei, we've already determined Feihuang Studio's next goal! We're planning to combine digital product reviews with short videos and create an all-new format of review mini-dramas!"
Pei Qian: "??"
He was completely baffled.
Combining digital product reviews with short videos? Whose spur-of-the-moment brainwave was this supposed to be?
Puzzled, Pei Qian asked, "Why do you plan on doing this?"
Huang Sibo replied excitedly, "It was inspired by an uploader on Aili Island called Hardcore Review!"
"Actually, the digital product review industry has always had a lot of potential. But until now, we never really considered it, mainly because we thought we lacked the professional expertise. Compared with other professional review media, we'd have no competitiveness at all."
"But after watching Hardcore Review, we were enlightened. To do a show like that, we don't necessarily need tons of technical knowledge!"
"We can approach it from the perspective of an ordinary consumer's daily experience, and use short skits to introduce products to the audience. That way, it'll feel more down-to-earth and entertaining."
"Besides, the digital field should be relatively easy to monetize, so we won't end up with massive losses like last time."
"Not to mention, we got our start in short videos. We have a huge advantage in that area, and a stable audience base already!"
Pei Qian was left dumbfounded.
Wait—how did this end up involving me???
I made that video for an entirely different purpose, not to provide you guys with inspiration!!
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