The internet is still in the midst of a heated debate over the Penguin Group.
A message suddenly appeared, first on Weibo.
"Important news, Mabao Group's Dangdang.com is going online today, the third group buying website!"
"Mabao Group enters group buying, Dangdang.com is online today!"
"With Boss Ma's move, the group-buying market will surely see a three-way competition!"
The news about Dangdang's online launch was all the rage on the Internet.
However, most netizens expressed doubts, as it was released online without even a press release!
At 11 o'clock that day, Mabao Group held a press release conference.
Boss Ma personally took the stage and announced to all the media that Dangdang.com and Shierdian.com, both subsidiaries of the Mabao Group, were officially launched, with 3,000 merchants online in each city to ensure the quality of the merchants and provide users with a good experience.
The entire press conference went very smoothly, but the topic most asked by media reporters was still about the Penguin Group.
For example, will Dangdang.com engage in shady operations like Penguin?
What do you think about the Penguin Group incident?
Is Dangdang.com ready to release the ranking list?
Boss Ma did not respond to the reporters' questions, but left it to his subordinates to handle.
When I got back to the office, it was already twelve o'clock.
Dangdang group buying is now online.
Downloads in 10 minutes: 10,000!
Downloads in 20 minutes: 10,000!
The results are very encouraging.
The first article from Dangdang.com was published on Alibaba headlines and even YY headlines, and then the number of articles began to increase dramatically.
"Dangdang.com, the third group buying website!" We will not follow the path of the Penguin Group, but learn from the development direction of the YY Group! "
"Take a different approach and choose the restaurant of your choice! "
"20 minutes after going online, the number of downloads reached 300,000, taking you to Dangdang.com!" "
...
There are even more large numbers of users on Weibo releasing information about Dangdang.com, thanks to Boss Ma's public relations expenses, which are even higher than Penguin, reaching a staggering 100 million!
There are posts everywhere praising Dangdang.com, and of course the hot comments are not left out.
"Dangdang.com is really conscientious! It launched a blank ranking from the beginning and put forward the slogan 'Choose the merchant of your choice'!"
"Hurry up and grab the bargains! Dangdang is giving out benefits online. If you go too late, they will be gone!"
"I've received my benefits, and now I have a place to pay for my food for the month!"
"What a big deal! Dangdang.com spent 500 million!"
....
One o'clock in the afternoon.
Baocheng, Mabao Building.
The head of the planning department went to Boss Ma's office to report.
"Boss, Dangdang.com's download volume reached more than 850,000 in one hour, and the number of registered users has reached more than 800,000. What a surprising result!" said the person in charge with a look of joy.
"Good! But we can't relax, this is just the beginning!" Boss Ma praised.
"Yes, it's all thanks to the boss's good leadership!" the person in charge said quickly.
"Well, how is the formation of the undercover team going?" asked Boss Ma.
"It has taken shape and we can start the first undercover investigation of businesses within three days!" the person in charge said quickly.
This matter is of utmost importance to the boss. Learning from the experience of the Penguin Group, Boss Ma decided to spend a large sum of money to set up a team to conduct undercover visits to merchants.
There are 30 people in one city, and a total of 50 cities with a total of more than 1,500 people.
These people have only one task, which is to conduct undercover visits to merchants under Dangdang.com every month!
Indefinite time, indefinite number of people, only one purpose, to find the shortcomings.
Problematic merchants will be warned for the first time and ordered to make rectifications! If you are caught again, you will be removed from the job and will never be hired again!
In order to set up this team, it took a lot of painstaking efforts and cost a huge amount of money. Everyone is formally employed by the Mabao Group, which means that the monthly salary must reach 4.5 million, not including the expenses of their undercover visits to businesses.
The preliminary estimate is around 10 million, and this is just for one month. Boss Ma means to do it once a month!
In order to ensure good reputation, Boss Ma has done his best.
"Very good!" Boss Ma nodded with satisfaction. The foothold of a group buying website is word of mouth, and word of mouth needs to be maintained by online merchants.
As long as the undercover team is formed, Boss Ma will feel relieved.
...
Yip Group Building.
"Boss, I heard that Boss Ma has formed an undercover team to ensure the quality of merchants, and they are frantically conducting inspections once a month!" Ning Nanshi reported to Ye Xuan.
"Well! As expected, Boss Ma is a man of courage!" Ye Xuan nodded.
"Boss, is there anything you don't know?" Ning Nanshi looked at Ye Xuan's calm appearance and asked curiously.
"Uh. It seems that I haven't found it yet! This really makes me distressed!" Ye Xuan said pretending to have a headache.
"Tsk!" Ning Nanshi replied immediately.
"Okay, what's the latest information about the YY Group?" Ye Xuan asked.
"It maintains a steady upward trend, but due to the impact of Penguin Group and Dangdang.com, the speed of ascent has obviously dropped!" Ning Nanshi said seriously.
"It's normal to feel shocked. You should notify the YY group and ask them to improve the creativity of their activities!" Ye Xuan also watched the YY group's activities and felt that they lacked novelty.
"Okay, boss! I'll go out then!" Ning Nanshi nodded in agreement.
"Have you eaten?" Ye Xuan asked softly.
"No! You, the boss, haven't eaten yet, how dare I eat in advance?" Ning Nanshi pretended to be aggrieved.
"Come on, have dinner with me!" Ye Xuan stood up and said. *