Ning Nanshi saw Ye Xuan coming and hurried to greet him.
"Boss, take a look, the situation is not good!" Ning Nanshi handed a file to Ye Xuan.
Ye Xuan raised his eyebrows: "What happened?"
Ning Nanshi: "Hundreds of group buying websites have been launched rapidly in the past few days."
It turns out that in these few days, hundreds of group buying websites have popped up across the country, most of which are based in one or two cities. Relying on the strength of local forces, they are preparing to develop group buying and seize the cake of YYtuan.
"Okay, I understand!" Ye Xuan didn't care after reading it.
He had anticipated this.
Is the Thousand Regiments War finally about to begin?
This is the most brutal Internet war ever.
Standing in front of the French window, Ye Xuan smiled.
"The good show has finally begun. This time it is much more cruel than the previous life. I hope you can last longer!" Ye Xuan said to himself.
"I have prepared a lot of tricks for you..."
In the past, the "Thousand Regiments Offensive" and the "Hundred Regiments Offensive" can be said to be Internet battles that have gone down in history. In just two years, more than 7 billion yuan of funds were burned!
This time with Ye Xuan taking the lead, I believe it will be even more brutal.
Many media and self-media on the Internet reported on this.
"The golden age of group buying market! "
"Within a few days, hundreds and thousands of group buying websites emerged! "
"The group buying era that Ye Xuan talked about has arrived! "
"With thousands of group buying websites entering the market, the group buying market will usher in a fierce battle! "
The market began to explode and a large number of group buying websites emerged.
Users were dazzled.
However, now that the market has undergone such great changes, Ye Xuan still needs to hold a meeting with the main backbones of the YY Group. Firstly, to stabilize the morale, and secondly to lay the groundwork for his next plan.
On that day, all the main leaders of the YY Group came to Jiangdu and gathered in the conference hall on the first floor of the Ye Group Building.
"The main purpose of calling everyone here today is to commend you! The development of YY Group during this period is inseparable from everyone's efforts! I am very satisfied." Ye Xuan stood on the stage, looking at the backbone elites below.
Everyone's face was filled with happiness and they couldn't help but applaud.
"But..." Ye Xuan changed the subject, "Don't be too happy too soon. The war has just begun. I believe you all know that countless group buying websites have suddenly emerged in the market!"
"The YY Group is already planning the next step, and the focus right now is to maintain the current achievements. It's easy to build an empire, but hard to maintain it! Everyone must not want the empire they built with their own hands to collapse piece by piece, right?!"
"Yes!" The current atmosphere was fully mobilized after Ye Xuan's god-level deceiving ability was activated.
"Okay, let me analyze for you what monsters and demons there are in the Hundred and Thousand Groups this time, and what we need to guard against..."
Ye Xuan began to analyze.
There are three types of these hundreds or thousands of group buying websites.
The first type is 2VC companies (looking for venture capital).
These companies use their connections to expand their business volume before financing in order to obtain higher valuations. After the investment, they launder the funds into their own pockets through their affiliated companies.
The most famous of this kind in the previous life was represented by the handle. This type of entrepreneur takes financing as a stage goal and listing as the ultimate goal.
However, this is also a failure mode.
If the entrepreneur's focus is to cater to investors. His actions towards the user are bound to be distorted, and the person involved can easily rationalize himself. If founders treat investors' suggestions as promises, they will lose their independent judgment and adherence to the laws of business development.
What is the user experience, how is the team organized and built, what is the management order, how to evaluate each node in the team, how to put the pressure points in place, and whether everyone's actions are in place. These core issues will be covered up by numbers bought with money, and 99% of companies will act distortedly.
The second is the M&A driven model.
In the previous life, this category was represented by WoWoTuan.
The initial goal was to go public and then cash out and leave. This type of website is relatively advanced. The founders of this type of group buying website all come from the financial field.
WoWotuan's approach is to expand its scale through rapid mergers and acquisitions, poaching more than 200 people from Lashou, more than 100 people from Meituan, and directly acquiring more than 20 second-tier group buying websites. In a very short period of time, WoWotuan squeezed into the top three.
In traditional industries, many people do this and use this method to gain market share.
But in the Internet economy, this has huge problems. The Internet is all about connections, and the competition is about the ability to understand users, build one's own core capability system, directly connect with users, and retain users. There is no traffic awareness from users, and no keen insight into user migration and changes in usage habits.
The third type is to truly treat it as a career.
Ye Xuan is this type, and so are the two Ma bosses, they are in the business of long-term development.
The meeting lasted for an hour. The employees in the conference room were all in high spirits. When they came out, their faces were glowing, as if they had been injected with chicken blood.
After Ye Xuan's refined analysis, they found that although there were many opponents, they all had their own shortcomings and were far less threatening than the two group purchases of Penguin and Mabao Group.
...
Goose City, Penguin Building.
In response to the group-buying software on the market, Boss Ant also convened a meeting of senior executives. He had to take it seriously. After the two previous accidents, he had become cautious.
"In the past few days, group buying software has sprung up like mushrooms after a rain! What do you think about this and what do we need to do?" Boss Ant asked first.
"The surge in group-buying software is also a good thing for us! Although there are more competitors, the chance of being targeted will become smaller. Some people do not intend to expand in the long run, but some people will have this idea, and their target will definitely be on YY Group! Now is a good time for us to grow and develop!" Liu Shengli stood up and said.
"Well! Old Liu is right! We should speed up development and seize market share! According to my estimation, the market will soon be saturated, and then I'm afraid a war for money will begin!" Liu Zhiping said immediately.
"Well! Then tell me how we can expand our market share!" Boss Ant nodded and asked.
".My ideas are..." Liu Zhiping said a lot at the end.
Just like before, it is still about attracting offline merchants, empowering online users, and vigorously promoting the product.
...
Treasure city.
Mabao Group.
"Boss, everyone is here!" the secretary came in and said to Boss Ma.
"Okay!" Boss Ma stood up and walked towards the meeting room.
The group buying companies that have sprung up like mushrooms in recent days did surprise him. He guessed that there would be many followers in the future, but he didn't expect it to be so terrifying!
"The theme of today's meeting is about the tone of Dangdang.com's future development. This is mainly because thousands of group buying websites have suddenly appeared in the market!" Boss Ma's words were very concise.
"I think Dangdang.com is developing very well now and should expand sooner!" said an executive.
"I don't think so! Dangdang.com has worked so hard to get its current market share. What if someone else takes over the market after our expansion?" Another executive expressed a different opinion.
Then the senior executives started discussing, and Boss Ma listened and took notes.
After a meeting, Boss Ma had a rough outline:
"I have heard everyone's opinions! Now let me make a summary. Dangdang.com is continuing to develop step by step, focusing on stability and word of mouth. Retaining users is the kingly way!"
Boss Ma made the final decision and set the tone.
...
Whether it is Boss Ant or Boss Ma, neither of them has Ye Xuan's thorough insight, nor does they have Ye Xuan's confidence in making all the decisions.
At this time, facing the battle of thousands of groups, they were still on high alert. *