Even the 2400 yuan version of the Elf MINI phone completely outperformed Apple Company's latest model; users weren't blind, and it was normal for them to stop purchasing Apple anymore.
Cook's view was that the next generation of Apple phones would still be produced, but the price should be set very low, and the generation after the next must have breakthroughs in performance and hardware.
For this reason, employees in the Apple Company's mobile phone department have been studying the Elf System, trying to imitate the technology and develop the latest truly intelligent 10S system, but they find it extremely difficult.
Cook felt he was on the verge of collapse, thus, out of desperation, he devised a plan to bribe high-level executives at Cosmic Umbrella Technology Company, yielding quite good results — securing key technologies for the Transparent Phone, as well as Virtual Reality Device technology.