Aarav started IronSoul with just ₹5,000 borrowed from his mother's savings. He didn't have investors. Just an idea, a broken phone camera, and burning fuel inside him. The concept was simple:
"Fitness isn't about six-packs. It's about turning pain into power."
He began by designing minimalist gym wear—plain black T-shirts with "IronSoul" written in Hindi calligraphy. He wore it to the gym. Took raw videos of himself training. Shared real stories—not flexes.
His Instagram account started slow. But one reel—where he compared his Day 1 gym footage with his current shredded body—blew up.
10,000 views. Then 100K. Then 1 million.
Orders started pouring in.