After successfully acquiring the Bratz dolls, which were a goldmine, Kyle immediately put aside his other work and fully dedicated himself to the Bratz dolls.
A multi-billion dollar business, no amount of attention is too much!
Kyle had to personally participate in issues such as site selection for factories, further design of the Bratz doll's image, and overseas licensing.
"Boss, don't feel bad about that 1% dividend. Bryant deserves it, and even though this guy is currently at a low point, he's very arrogant at heart. We can't do without him right now," Hashimoto Taro said.
"I know," Kyle said, feeling extremely distressed.
The Bratz doll market is worth tens of billions of dollars, and 1% is not a small sum.
Hashimoto Taro has always been known for his sharp eye.
Throughout the entire group, he and Domino from Golden Dawn Music were known as the "Group's Shadows."
That was absolutely not an undeserved reputation.
Domino was called the "Group's Shadow" not because of his insidious methods, but because he was effeminate and extremely good at poaching promising newcomers from other companies.
For example, wasn't Britney Spears lured over by Domino?
Hashimoto Taro was different.
He was truly insidious!
Ever since he took over as president of the SpongeBob SquarePants peripheral chain stores, he leveraged Kyle's cheat-like advantages and his original network to suppress other peripheral chain stores throughout Los Angeles.
His methods were endless!
As long as it could hit opponents and seize market share, he would stop at nothing.
Even the Disney Group, which had the most excellent peripheral product operations, couldn't stand against Hashimoto Taro in the movie peripheral market in Los Angeles.
For this, Disney chairman Michael Eisner had called Kyle several times to complain.
"Hashimoto Taro, of course I understand that Bryant is a stubborn person.
"From his ability to give up his job as a designer at Mattel, you can see his stubbornness. I understand the principle that if you want a horse to run, you have to feed it grass."
"And I'm not a stingy person. In the future, listen less to those who slander me."
"I, Kyle page, am famous for having many friends and being generous."
Kyle confidently patted his chest.
"Of course," Hashimoto Taro also laughed.
His boss was truly shameless!
Of course, Hashimoto Taro could only complain about this in his heart.
The idea for the Bratz dolls came from Bryant, and he was undoubtedly the person who understood the entire doll series the most!
In the original timeline, Bryant participated in the entire process of dozens of versions of the Bratz doll series, and his role in it was irreplaceable.
Otherwise, Kyle would have only given him a sum of money to buy the design, and absolutely not a 1% dividend.
Capital is bloody and dirty, but it is also extremely generous to talent, because they can create more profits.
"Boss, then we should be able to start with the Bratz doll factory," Hashimoto Taro said.
"No!"
Kyle shook his head very firmly.
"Buddy, don't forget that when the Bratz dolls were first designed, Bryant was still working at Mattel. Whose copyright is it exactly?" Kyle said in a deep voice.
"Uh..."
Hashimoto Taro, the little devil, was immediately stunned.
According to the relevant provisions and clauses of the "Labor Law" and "Copyright Law," the relevant copyrights obtained by employees during their employment in the company using working hours belong to the employing company;
However, whether the design copyright completed by employees outside of working hours belongs to the employing company is extremely vague in the legal provisions.
Copyright disputes occur almost every day in the United States!
What's more, it involves the Bratz dolls, which have a market of tens of billions of dollars. If Mattel doesn't sue in the future, Kyle dares to twist his head off and let them kick it like a ball!
"Sake makes people blush, money moves people's hearts."
"Wine is cold, but it warms you when you drink it; silver is cold, but it warms your heart when you hold it in your hand. This has always been the case in history."
At its peak, the Bratz doll was known for selling "$10,000 every minute," with an annual turnover of up to $7 billion.
How could Mattel be willing?
Therefore, with Bryant's experience at Mattel, it was inevitable that Mattel would sue in the future!
The emergence of the Bratz doll made Barbie no longer the exclusive favorite of girls, which made Barbie and her owner, Mattel, very unhappy.
In 2005, Mattel sued Bryant, the designer of the Bratz doll, and MGA Entertainment.
They accused: "MGA not only stole Mattel's special property, such as Bratz designs, prototypes, and related materials, but also stole many trade secrets."
From then on, the war between the Bratz doll and the Barbie doll officially began!
In July 2008, the California Federal District Court ruled that Bryant, who originally worked for Mattel and later moved to MGA, conceived the idea of the Bratz doll while working for Mattel, thus constituting infringement, and therefore ruled in favor of Mattel.
The court also ruled that MGA Entertainment infringed copyright and breached fiduciary duty, ordering MGA to pay Mattel $100 million in compensation;
And in addition to ordering the Bratz doll to be discontinued and banned from sale, it also ordered MGA to recall all Bratz doll products from the market and destroy all tools for manufacturing the dolls, including plate making and molding.
This was simply a means of cutting off all future possibilities!
Bryant, of course, refused to accept it and appealed!
Whoever sues, whoever gets hit!
Thus, this war concerning the "doll toy" world hegemon, a struggle for a market worth tens of billions of dollars, officially began and became white-hot.
It lasted for 6 years.
The lawsuits between MGA's Bratz doll and Mattel's Barbie doll continued, and the judgments often varied greatly, but no matter how the two major doll brands developed in the end, the Barbie doll was destined to be the Bratz doll's lifelong opponent.
"Regardless of whether there will be a lawsuit in the future, arrange for someone to contact Mattel and completely resolve the copyright issue," Kyle instructed.
"Okay, boss."
A 6-year copyright dispute, not to mention the enormous energy involved, just the annual legal fees alone would definitely not be a small expense, and this was a struggle for the survival of the brand!
"Hashimoto Taro, do you believe that even if we resolve the copyright issue, after our product becomes popular, Mattel will still choose to tear up the contract and sue us for copyright infringement, ordering us to stop production?" Kyle suddenly laughed.
"..."
Hashimoto Taro was silent for a few seconds, then said in a deep voice: "Logically speaking, no, unless our Bratz doll sales are quite huge and threaten the survival of the Barbie doll. At that time, any so-called contract will not be able to stop the greed of the greedy."
"That's right!"
Kyle gave him a big thumbs up!
The emergence of the Bratz doll did indeed forcefully break Barbie's dominant position in the doll market.
Its overall profitability was much higher than that of peripheral products from popular movies such as "SpongeBob SquarePants," "Peppa Pig," "Cars," and "Toy Story." Who wouldn't be tempted?