Page Pictures.
"My Big Fat Greek Wedding" is Page Pictures' upcoming new film. Although the production cost is less than 5 million US dollars, due to Kyle's emphasis, Page Pictures has given it a high degree of publicity.
Before the film was released, Page Pictures had already paid 3 million US dollars in marketing expenses.
The early marketing expenses reached 60% of the film's production cost, which is quite high.
"Mr. Bill, our 'My Big Fat Greek Wedding' received many positive reviews from film critics and audiences at the three test screenings in early January and the premiere in early February. I believe 'My Big Fat Greek Wedding' has a high probability of success."
Vice President Kevin Feige said in a deep voice: "Therefore, I think there is no need to add additional marketing expenses in the few days before the film's release."
As soon as these words came out, many Page Pictures executives immediately agreed.
"Seconded!"
"Although 'My Big Fat Greek Wedding' is a low-budget film, the response has been pretty good."
"That's right, blindly adding marketing expenses is not that urgent at the moment."
"Are our early marketing expenses still too low?"
"For a film with a production cost of 5 million US dollars, the early marketing expenses are as high as 3 million US dollars. Looking at the entire Hollywood, this proportion is definitely one of the highest."
Cost control of marketing expenses is a compulsory course for Hollywood managers!
Blindly investing more marketing funds sometimes does not necessarily mean success;
Conversely, marketing operations at certain key nodes can not only play a very good role, but also save cost expenditures.
"No!"
On the issue of adding marketing expenses, Mr. Bill, the president of Page Pictures, gave a different opinion.
"Don't rush to refute me, let me show you a few sets of data."
After speaking, Mr. Bill took out a stack of collected materials.
Film: "Payback."
A gunfight action film jointly produced and distributed by Warner and Paramount, starring Hollywood's famous movie star Mel Gibson; the film was released nationwide on February 5, 1998, achieving a box office of 10 million US dollars on the first day of its release, and a box office of 21.22 million US dollars in the first three days of its opening weekend.
"For this film, RTF Statistics Company's box office estimate is that its final North American box office will not be less than 80 million US dollars."
"Guys, that's Mel Gibson, one of the few superstars in Hollywood right now. How can we underestimate him?"
Mr. Bill said in a deep voice: "Therefore, increasing the marketing expenses of the new film is definitely not a random act."
Film: "She's All That."
Produced by Miramax Films, it is a campus youth film.
Released on January 29, 1999;
The production cost of the film was only 10 million US dollars, but its box office in the first three days of its opening weekend reached 12 million US dollars. If the share of the cinema and various expenses are not counted, it broke even in the first three days of its opening weekend.
Not only that, the reputation of the film "She's All That" is also quite good.
As of February 10th, "She's All That" has already achieved a box office of 29 million US dollars in just 13 days of its release.
"Everyone, the media's comments on 'She's All That' claim that it is the last youth film craze of the late 90s, and also the first wave of youth film craze in the early 21st century."
"This high praise, even if I don't say it, you all know what it means?"
"It means that it is still an opponent we cannot ignore in the Valentine's Day slot!"
Mr. Bill scanned everyone present.
Even if Kevin Feige was unwilling, he could only nod at this moment.
He couldn't refute Mr. Bill's deduction.
Data is sometimes not that reliable, but it is definitely an important reference.
Film: "Message in a Bottle."
Produced by Warner Bros., the distribution capability of one of Hollywood's Big Six is naturally beyond doubt.
The most important thing is that this film is adapted from a novel by the famous American writer Nicholas Sparks.
Nicholas Sparks is a very well-known American writer, known as "the number one pure love novelist in America," "the king of pure love novels," and a "tearjerker"; moreover, he and J.K. Rowling, the author of "Harry Potter," are the only two authors who have both hardcover and paperback works that have stayed on the New York Times bestseller list for more than a year.
"The audience for films adapted from big IP works by famous writers is completely imaginable!"
Mr. Bill said in a deep voice: "With the existence of three strong opponents: 'Message in a Bottle,' 'Payback,' and 'She's All That,' even if our 'My Big Fat Greek Wedding' is very good, it will inevitably damage a lot of the box office."
Everyone: "..."
"Mr. Bill, you've convinced me. I support your strategy."
Although Kevin Feige is not as experienced as Mr. Bill, an old hand who has been in Hollywood for decades, he is definitely unproblematic in admitting mistakes and being open-minded.
This is also why Kyle values him.
It's not just because Kevin Feige was the CEO of Marvel Studios in the original timeline.
Not long after,
Kyle, who was working at the group's head office, also received the before and after news of the meeting.
"Haha ~"
Kyle said with relief: "Having an old person in the family is like having a treasure."
Although Mr. Bill's thinking is not as quick as young people's, his decades of professional experience are indeed a very valuable asset, which can provide rich experience for the development of Page Pictures.
"Boss, if, well, I mean if Mr. Bill hadn't stepped forward, would you have intervened?"
At this time, Chief Assistant Alexander asked curiously.
"Yes!"
Kyle said without hesitation: "Don't look at the low production cost of 'My Big Fat Greek Wedding,' but I am very optimistic about it. You say, spending more dollars on promotion, can't I afford it?"
Are you kidding me?
No one understands the box office potential of "My Big Fat Greek Wedding" better than Kyle.
This film broke the historical record for romantic comedy box office in America, do you think it's a joke?
Of course, the existence of several strong romance films at the moment is absolutely not to be ignored.
The existence of several strong competitors will undoubtedly lower Kyle's profits!
When difficulties arise, should we avoid them?
No!
Kyle now has the confidence to go head-to-head with films produced by big companies. They are all damn movies, who is afraid of whom?
Just do it!
In the next few days.
Page Pictures once again invested 3 million US dollars in marketing funds for the film "My Big Fat Greek Wedding."
Don't think it's too little!
You should know that even Hollywood's Big Six companies would never invest too much marketing funds in romance film projects during the Valentine's Day slot.
Low-budget films have a ceiling.
Before the film "My Big Fat Greek Wedding" was released, it had already invested 6 million US dollars in marketing funds, which is definitely the most expensive among all film projects in the entire Valentine's Day slot.
Sure enough!
The film "Message in a Bottle," released on February 12, 1999, with the title of being adapted from the novel by the "King of Pure Love Novels," achieved a box office of 8 million US dollars in two days.
You should know that the production cost of this film was only 4 million US dollars!
Even lower than the cost of Page Pictures' new film!
Warner Group, the producer and distributor of the film "Message in a Bottle," immediately showed its stance.
"Page Pictures' new film is being released?"
"Notify all departments and the media we are familiar with to suppress it for me. I will never allow it to threaten the box office trend of 'Message in a Bottle.'"
Warner Group, as one of Hollywood's Big Six, and one of the top two among the Big Six, is naturally incomparably strong;
Kyle's Page Pictures, as a leader among emerging film companies, has also expanded its strength significantly recently, and its reputation is far-reaching;
The head-on collision of the two major companies in the Valentine's Day slot is undoubtedly a comet colliding with Earth.
At the same time, this is also the first head-on confrontation between Kyle, since his transmigration, and one of Hollywood's Big Six.