As expected, news reports about the Frost family acquiring Aureva Cosmetics surfaced on media platforms a few days later. There was also news about the severing of ties between the Stephen Reeves and the Ashford family. Hence, there was a tremendous plunge in the Ashford Group stocks.
Although the Frost family wanted to delve into the luxury brands market, they needed an appropriate reason to do so. Otherwise, the other businessmen and merchants in the circle would simply think that the Stephen Reeves was breaking the unspoken rules and being unethical. Now that the Stephen Reeves and Ashford family had fallen out, the Frost family could push the responsibility to the Stephen Reeves by getting them to announce the acquirement of Aureva Cosmetics. What a brilliant move made by the Frost family!
Elena had made Ethan buy the stocks of Aureva Cosmetics beforehand and she now held considerable amount of the stocks of the company.
