Back to the suite on the second floor, Lin Wei locked the door and leaned against the cold door panel, allowing herself to breathe out a long puff of turbid air. The light in the study, Gu Heng's blurred figure in the light and shadow, and the heavy report in his hand are all like an unreal dream.
She walked to the window, and the surface of the lake outside the window was cold and silvery in the moonlight. Spreading out the "Current Status of Lin's Textile Operation and Potential Value Assessment", she forced herself to abandon her distractions and read it word by word from the purest analyst perspective. The report is extremely professional and cold, with detailed data and rigorous logic, even more in-depth than she expected. It ruthlessly analyzed Lin's mistakes, but also clearly pointed out the remaining core value - the brand background and specific craft patents that were regarded as life by the father but could not be revived due to financial and strategic difficulties.
A complicated emotion surged in her heart. The sense of humiliation has not completely dissipated - Gu Heng has already planned everything and put her in a trading position that seems to have no choice but is actually under his control. But another stronger professional instinct that has been suppressed for a long time is ignited at this moment. The potential market segmentation area pointed out by the report is exactly the direction she had proposed to her father before, but was rejected because of capital and conservatism! If... can be supported by the resources provided by Gu Heng, combined with this precise positioning...
The vibration of the mobile phone broke the silence of the night. A concise message sent by a strange number:
**[Hello, Miss Lin. I'm Li Zhe, Mr. Gu's assistant. At 2:00 p.m. tomorrow, please come to Conference Room A on the 28th floor of Gu's Group Headquarters. The project information has been sent to your mailbox. Please check and prepare.] **
Efficiency is indeed his style. Lin Wei clicked on the mailbox, and an encrypted file called "Preliminary Analysis of the Market Feasibility of the "Chenxi Plan"" was lying there quietly. She entered the independent password given to her by Gu Heng (a card with numbers handed to her before he left the study), and the file was unlocked.
"Morning Plan"? The name is full of hope. Lin Wei browsed quickly. This is a restart plan for a long-term loss-making and unclear positioning of a light luxury home furnishing brand (called "Qimu") under Gu's Group. Target customer base, product line adjustment, marketing strategy... The information is very basic, which is obviously a concept that is still in its infancy and requires a lot of argumentation.
Is this what Gu Heng called a "small project"? Let her provide an "analytical perspective"?
The corners of Lin Wei's mouth evoked a cold arc. Is it to test her weight? Or do you really think that she, "Mrs. Gu", is idle at home and needs something to sake to ss the time? In any case, this is indeed an "extension of her duties". Besides, this may be... also an opportunity? An opportunity to prove that Lin Wei's value lies not only in playing the role of a "vase", but also an opportunity that may... indirectly affect Lin's future direction?
She changed into the heavy evening dress, removed her delicate makeup, and put on a comfortable home clothes. Then, she turned on her laptop and took out her commonly used data analysis software and professional database. Under the warm yellow table lamp, her beautiful side face was tight, her eyes were focused, and her fingertips tapped on the keyboard quickly. The light of the screen was reflected in her eyes, flashing with a calm and sharp light.
That night, the lights of the suite on the east side of "Yunqi Waterfront" were on until late at night.
***
The next afternoon, at 1:50.
The headquarters building of Gu's Group is towering into the clouds, and the cold glass curtain wall reflects the dazzling sunlight at noon, like a huge, precise metal monster. Lin Wei was wearing a neatly tailored beige suit skirt, her long hair was meticulously pulled up, only light makeup, and a simple briefcase containing a laptop and a tablet computer. She arrived under the escort of the driver arranged by Housekeeper Zhou.
Stepping into the 28th floor, a completely different sense of oppression belonging to the top commercial empire came to the face. The air is filled with high efficiency, coldness and a trace of invisible smoke. The elites wearing professional suits and walking in a hurry have sharp eyes and fast speech. Lin Wei walked to Conference Room A under the guidance of the secretary. She could feel those obscure or direct eyes - curiosity, inquiry and evaluation. Obviously, "Mrs. Gu" appeared at the group headquarters for the first time as a worker, which has caused quite a stir.
Push open the thick frosted glass door of the conference room, and several people were already sitting in it.
The main seat is empty, obviously Gu Heng's. Sitting on the left is a man in his thirties, wearing gold glasses and a refined temperament. He should be assistant Li Zhe. On the right is a woman who is about 40 years old, fashionable and skillful, with a trace of anxiety and fatigue between her eyebrows. The name tag says "Director of Qiqi Business Department - Fang Wei". There are also two people who seem to be the backbone of the marketing department and the finance department.
Seeing Lin Wei coming in, several people's eyes focused on her. There was obvious doubt and a trace of imperceptible resistance in Fang Wei's eyes - let a "airborne" woman with the title of "President's wife" participate in the life-and-death project of her department? What a joke! Li Zhe looked calm and professional. He got up and nodded slightly: "Mrs. Gu, this way please." He pointed to the position next to Gu Heng's main seat.
Lin Wei nodded calmly, ignored those complicated eyes, and walked to the position calmly, but did not sit down immediately. She put her briefcase on the table, glanced at several people present, and said clearly and steadily: "Hello, everyone. I'm Lin Wei. Mr. Gu asked me to participate in the feasibility discussion of the 'Chenxi Plan'. Before Mr. Gu comes, why don't we sort out the core pain points of the project first?"
She cut directly into the topic, and her tone was purely work-like communication, without a trace of "the president's wife" or tenderness, but with an unquestionable professional aura. Fang Wei was stunned for a moment, as if she didn't expect that she would open like this. A trace of appreciation flashed in Li Zhe's eyes.
At this moment, the door of the conference room was pushed open again. Gu Heng came in. He was wearing a dark gray high-fixed suit and walked steadily. He returned to the usual cold aura that controlled everything, but now he had a faint and carefully concealed green shadow. His eyes fell on Lin Wei at the first time. He saw her standing next to the main seat, not sitting down, and looking focused. A trace of imperceptible light flashed through her deep eyes.
Without saying a word, he went straight to the main seat and sat down. He only said to Li Zhe, "Let's start."
As the project leader, Fang Wei immediately began to report the current situation of "Qiqi", with an eager and powerless tone: brand aging, positioning chaos, lack of competitiveness in design, channel shrinkage, continuous losses... She emphasized difficulties and lack of resources.
Lin Wei listened quietly, and her fingers quickly recorded the key points on the tablet. When Fang Wei finished speaking, the conference room fell into a brief silence, and the atmosphere was a little solemn.
"Director Fang explained the difficulties clearly." Lin Wei said in a low voice, but clearly attracted everyone's attention, including Gu Heng. He leaned on the back of the chair, his eyes fell on her, with a look and a trace of imperceptible expectation.
Lin Wei did not look at Gu Heng, but looked at Fang Wei and the others here, with calm and focused eyes: "Difficulties exist objectively. But the goal of the 'Morning Plan' is to restart, not to maintain. Therefore, we need to get out of the predicament and find a point. She picked up her tablet and connected it to the projector in the conference room.
The screen lights up, and what appears is not a fancy PPT, but a clear data chart and mind map.
"Based on the information provided by Director Fang and the market data I supplemented and collected last night," Lin Wei's voice was steady and powerful. "I have sorted out several key directions for you to discuss."
She began to explain:
1. **Refocus on the target audience: ** The past positioning of "Qimu" was vague "middle and high-end". Lin Wei showed a set of accurate user portrait data and consumption trend analysis, and proposed to focus on the "middle class in new cities" - a group that pursues quality life, has unique aesthetics, pays attention to environmental protection and emotional value, and is willing to pay for design and cultural premiums. She compared several successful cases of niche light luxury home furnishing brands at home and abroad.
2. **Core value refining and product line reconstruction: ** She pointed out that "Qimu" is not without roots, and the oriental minimalist aesthetics and the use of natural materials contained in its early products are the core values that can be exploited. She proposed to cut off the redundant and mediocre product line, focus on creating the Signature series of "the integration of oriental Zen and modern simplicity", and supplemented by a sub-line that emphasizes the concept of sustainability. She even quickly sketched several conceptual product sketches (showing her amazing hand-drawing skills). The lines were smooth and the artistic mood was unique, which instantly made people's eyes shine.
3. **Channel and marketing breakout: ** Oppose blind investment in traditional advertising and offline stores. She proposed the light asset model of "community + content + experience store": focusing on online community operation to build a brand cultural circle; in-depth cooperation with life aesthetics KOL for content marketing; opening a small and high-style experience showroom in core cities, emphasizing immersive experience rather than simple sales. She analyzed the information acquisition channels and consumption paths of the target customer group, and the data support is strong.
4. **Short-term financial feasibility: ** She is not an empty ideal. She took out a preliminary financial calculation model based on the focus strategy and the light asset model (obviously the result of staying up late), clearly showing how to use existing inventory and core processes to quickly launch the first wave of Signature series and test market feedback under the premise of controlling investment and reducing losses. And the possibility of cash flow improvement is estimated.
The whole explanation process is well-organized, logical, detailed data, and sharp views, which directly hits the point! There is no nonsense, and each suggestion is based on solid analysis and implementable ideas. There was silence in the conference room. The doubts in Fang Wei's eyes have long been replaced by shock and concentration. She stared at the data and sketches on the screen, as if she had seen a life-saving straw. The two backbones of the marketing department and the finance department also nodded frequently with bright eyes.
After Lin Wei finished speaking, the conference room fell into silence, with only the slight sound of the air outlet of the air conditioner. She calmly put down the tablet, glanced at the crowd, and finally landed on Gu Heng, who was in the main position.
Gu Heng has been listening in silence, and his knuncles tapped the smooth mahogany table. His eyes were locked on Lin Wei all the time. The scrutiny in his eyes had long faded, replaced by a deep, focused, indescribable scorching light with strong inquiry and... indescribable burning light. He watched her analyze the problem calmly and confidently, watched her propose a plan in an orderly manner, watched her hand-drawn sketches show amazing design talent, and watched her pull the concept back to reality with financial models... This woman broke his inherent understanding of her again and again.
She not only has "the eye to see value clearly", but she also has the "value-creating hand" and the "value-realizing brain".
"Bang--" The crisp applause suddenly sounded.
It's Li Zhe. With sincere admiration on his face, he broke the silence: "Mrs. Gu's analysis is very wonderful! The data is solid, the thinking is clear, and the entry point is accurate, especially the suggestions focusing on core values and light asset models, which I think are very operational!"
Fang Wei also stood up excitedly. Her previous fatigue was swept away, and her eyes were full of hope: "Lin... Mrs. Gu, the concept of the Signature series and experience store model you proposed are simply in my heart! This is exactly what we want to do but haven't been clear about it! And the sketch you drew..." She looked at the conceptual drawings on the projection and couldn't put it down.
Gu Heng finally stopped tapping the table. He stood up slowly, and his tall figure brought an invisible sense of oppression. He did not look at the excited Fang Wei and Li Zhe. His deep eyes fell on Lin Wei as if in essence. His eyes were complicated and difficult to distinguish. There was appreciation, inquiry, and unexpected, and there seemed to be a trace of... ignited flame.
"Lin Wei," he said, calling her full name in public for the first time. His voice was low and magnetic, with a strange penetrating power. "This preliminary analysis framework, as the core direction of the 'Chenxi Plan', will be implemented immediately. Fang Wei and Li Zhe cooperated.
He paused, his eyes swept over the excited Fang Wei and the calm Li Zhe, and finally fell back on Lin Wei's face. The corners of his lips seemed to evoke an extremely shallow and faint arc, but with an unquestionable force:
"The follow-up specific plan will be implemented by Lin Wei."
"I, wait and see."